A New Collection of Summer Posters "Jeunesse au Plein Air"

Everybody’s just getting back into school mode, so naturally here at VEP we are dreaming of our next vacation! This charming series of posters was issued by the Federation of Secular Workers in France in 1951, encouraging parents to send their children to summer camp.  All of the posters in the series were designed by Herve Morvan, one of the post war poster artists.  Morvan also made posters for Air France, Billecart Champagne, Evian Water, and Bendix appliances.

Whether advocating a day out in the sunshine, 

or a trip to the park to feed the ducks, 

these posters make it clear that the “key” to a happy childhood, is a summer spent at camp! 

Is summer really over already?

This post was co-written by Emily Jackson, UC Berkeley Art History Student and Gallery Assistant
Edited by Elizabeth Norris, Owner, Vintage European Posters www.vepca.com

Vintage European Posters was established in 1997.
We are the West Coast’s Largest Dealer in Original Vintage Posters from France and the United States.
See us online anytime at www.vepca.com and at our Berkeley Showroom
OUTPOST
2201 Fourth Street, Tuesdays and Thursdays

As well as at pop up open weekends (sign our mailing list to receive updates about pop-ups)

This fall we will exhibit at the Pasadena Heritage’s Craftsman Weekend October 20-21

The Fall Hillsborough Antiques Show November 2-4

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