Luxury Problems

Winter always finds me dreaming of travel.  This year, we are definitely going back to Europe.  We are overdue to visit with friends, and there are posters, there are always posters to be tracked down.

I think the trip will go like this:

Original San Francisco Via TWA poster

We always have to fly out of San Francisco.  Sigh,  When will Oakland become a real international airport?  Oh well.  Love the architecture of the I.M. Pei designed SFO International terminal.

Germany Fly TWA Jets by David Klein

This time, we will fly into Germany, and rather than simply going thru customs there, will actually leave the airport and visit with friends. We are hoping to see some great architecture, some castles, visit salt mines, and go on ski runs in the sun.

I have to figure out the train schedule to see what our next move will be. But we will definitely spend time in Paris with our family who lives  there.

Original Paris Air France Poster with L'Arc de Triomphe and Champs Elysee

While my children have been to France a number of times, I am determined that they know the names of all of the monuments, so we are going to do a tourist trip, an attempt to touch everything from L’Arc de Triomphe Carrosel to Arc De Triomphe L’Etoile.  Of course we will be stopping for Jardin de Luxembourg, Tuileries, L’Orangerie, the Bateaux Mouche, The Promenade Plantee, Opera, Rue de Rivoli, Bois de Boulogne, Place des Vosges, the Marais, and more.

Original Air France Poster "Paris Gateway to Europe"

I can only take so much of any city in the hot summer, so after 4 or 5 days in Paris, we will head to the country.

Original travel poster, circa 1920 "Aix en Provence" by Feguide

Where, it will, without fail, also be hot.  We have enjoyed exploring Provence in the past,  where the wind or “Le Mistral” picks up in the afternoon, howling like a banshee and making the shutters crash if not battened down.  On our last trip we visited Ardeches, saw the incredible rock formation, and swam in the cold river.  Provence offers a rich experience of the past.  The villages are heartbreakingly beautiful, with houses of stone, winding cobbled streets, wooden shutters, window boxes and planters stuffed with roses and pelargoniums.

Original poster from the S.N.C.F. "Provence" by Yves Brayer

The landscape of Provence is made up of chalky, craggy hillsides, dotted with olive trees and surrounded by fields of lavender and sunflowers.  There are ruins on many hills, old fortresses built into the hills, with vantage points in every direction, overgrown stone stairs, and crumbling turrets. You also find restored castles, full of art and tapestry, furniture, weapons and gift shops.  For these you will pay admission.

Now that we know where we are headed, one big choice remains.  Should we fly Air France or United Airlines?

Original "United Airlines San Francisco" poster by Stan Galli

Original "Paris Air France" poster by Vernier

When It Rains it Pours…. 2 New Collections of Vintage Posters

Original Hawaii travel poster, before linen backing

More than 600 posters were carried in the door at our showroom this month, and offered to me  for our collection. What’s a paper geek to do? Finding enough good posters to keep our clients happy can be really hard work.  I look for good images that people want to live with on their walls.  I look for things in good condition. I try to buy them at the right price and be fair to the seller.

How about searching by category?  Forget about it! I have no control over what I

Napoli Poster, before linen backing

find.  One month we might sell a lot of French travel posters, so I might think, hmmm, we need more French travel posters.  That will, of course, be the day that I find a stack of American World War I posters.  As a dealer, I have to buy what comes to me if it is  (see above)  a good image in good condition.

This month, I wasn’t planning to spend any money on posters.  I spent so much over the summer, it was time to take a break and just do some shows and sell some things.  And then, the phone rang.  A man whose mother had been an art lover, a world traveller, and a bit of a hoarder had passed away, leaving behind a room packed with paper. I said. go ahead, bring them in, and I cleared off some space on my table.  When he arrived, he

Rare Chicago Poster printed by United Airlines

brought about 12 sleeves of posters, each one stuffed on both sides with paper.  As with every collection, I could see his mom’s footprint- I could see where she had been and when. She had posters for museum shows in 1962 in Italy, posters from musum shows in Britain in 1968, posters from Art shows in New York from 1971 and 1972. So, she clearly crossed the pond twice in the 60′s and hung out in New York in the early 70s.  She had just about everything else as well. So, he and pulled out sleeve after sleeve of posters, and sifted through them.  Nothing for me, nothing for me, nothing for me.  I started to wonder if we shouldn’t just quit and load the sleeves back into his car, and then A TRAVEL POSTER. One single poster in the first 200, but enough to renew my spirits and make me empty out the next sleeves.

In the next hour, we turned up 29 more travel posters. There are posters for Chicago, San Francisco, New York, Spain, Italy, Israel and Greece.  We rushed them to the linen backer, and will be ready to debut them in time for our next

Original Air France poster for Israel

two shows, Hillsborough and Santa Monica Trunk Show. There are 5 posters in the group that we have never handled before.  Yay! I hope you will make it to one of these shows to see these gems before they are snapped up.

See them first at the Hillsborough Antiques Show November 4-6 at the San Mateo Event Center.

Vintage New York Poster by United Airlines

Short Biography of David Klein

We are excited to have new Klein posters for our show next week.  As we were talking about Klein and  the tradition of travel posters after WWII, we decided to share some of what we learned.  Klein was born in El Paso, Texas in 1918, and moved to California to attend the Art Center School — later renamed the Art Center College of Design — in Los Angeles.

Like many other poster artists, David Klein started his career as a painter and illustrator. In the 1930′s, he was part of the California Watercolor Society, a group of artists who got noticed for their original use of paper and color and their focus on everyday life in California. Their style was characterized by rich colors and free, broad brushstrokes directly applied onto the paper without any preliminary drawings. There, undoubtedly, Klein learned some of the techniques he later used as a poster artist: quick brushstrokes on large format, bold colors and designs.

Original "TWA Egypt" Poster by David Klein, c. 1965

During World War II, Klein contributed to the war effort and made use of his talent to illustrate army manuals. After the war, he moved to New York and settled in Brooklyn Heights. There, he started making window cards and posters for many major Broadway shows such as The Music Man and Cat on a Hot Tin Roof.

Klein’s major breakthrough as a poster artist happened when he started working for Howard Hughes’ Trans World Airlines (TWA) Klein was asked to develop an advertising campaign for different travel destinations and came up with a clever blend of emblematic landmarks, images drawn from American collective consciousness, bright colors and abstract, modern designs. He captured and defined the atmosphere of places as diverse as New York, San Francisco, Switzerland, Ireland, Paris or Egypt. His posters came to represent the glow of post-war air travel, the Jet Set style so representative of that era. Klein’s work at TWA won many Awards for Excellence from the Society of Illustrators.

A sneak peak at one of our new acquisitions: Original "Las Vegas -- Fly TWA" Poster by David Klein, c. 1965

Klein then worked with many other companies, including the First National City Bank of New York (later Citibank) for whom he designed a campaign that was so original and became so popular that the bank decided to produce ready-to-frame sets of prints and sell them. There too, Klein won many awards.

A commercial artist, Klein however came back to watercolors at the end of his life — some of them are now displayed in museums.

Although Klein died in 2005, his images continue to influence the poster world. In 2006, the online travel agency Orbitz displayed a campaign Klein designed for them in 2000, and very reminiscent of his TWA years — a sign of today’s nostalgia for the post-war air travel era? Entertainment Weekly recently featured his work in an article depicting the universe of the ABC series Mad Men. One can easily imagine Klein, in his white shirt and black tie, presenting his cutting edge New York poster and its graphic depiction of Times Square to Don Draper, who would then nod and declare “Yes, that is what we want people to feel”

Another sneak peak at one of our new acquisitions: Original "Florida -- Fly TWA" Poster by David Klein, c.1965

Come to one of Vintage European Posters upcoming shows in Berkeley, Healdsburg, Burlingame or Santa Monica and see our dynamic collection of Original vintage posters advertising TWA from the post war period.

You can also see more David Klein posters on our website, along with many other original travel posters from 1880 to 1970.

Sources:

http://www.davidkleinart.com/Biography.html

http://illostribute.com/2011/04/david-klein/

 

If you want to read further, we rec0mmend “The Art of the Airways” by Geza Szurovy. Published by Zenith Press in 2002.

 

This blog post authored by VEP Intern

Candie Sanderson

Student at La Sorbonne Nouvelle

Edited by Itinerant Poster Collector and VEP Owner Elizabeth Norris

 

Vintage Poster Showroom July 23, 24 Pop-Up Weekend

Dear Client and Friends,

Need a break from the sun?

Come on in to our Berkeley Showroom for a peek at what is new in Vintage Posters this upcoming weekend July 23-24! We have Herman Miller posters, 36 newly acquired David Lance Goines Posters from 1974-1987, Also 73 newly acquired Maitre De L’Affiche posters from 1896-1900. 

Original "Herman Miller Office Systems" Poster by Philip Mitchell

 

Original "Starlight Savon" Poster, Maitres de l'Affiche Plate #196. By Henri Meunier, 1899

 

Original "Chez Panisse EAT" Poster by David Lance-Goines, 1980

Elizabeth has been buying every poster she can get her hands on, and believe me that is a lot of posters!

In fact, our summer interns Karlie and Candie from UC Berkeley’s Histor and Comp Lit programs break a sweat every Tuesday trying to keep up with cataloguing of all the goodies that E brings us every week.

Original "Berkeley Public Library" Poster by David Lance-Goines, 1974

Sales are really healthy.

We have sold through a lot of the Stan Galli collection we were so excited about last year (much to our dismay ALL of the Los Angeles and Hawaii posters are now gone)and have also been selling a fair number of good art deco posters and some Cherets as well.

Original "United Airlines Southern California" Poster by Stan Galli, c. 1955

Original "United Airlines San Francisco Cable Car" Poster by Stan Galli, c.1955

 

Don’t miss all the goodies!

Measure your walls and come to Berkeley this weekend to delve into the history of graphic design! If you measure your walls, you just might leave with something beautiful as well.

Posterfully yours,

Charly Leys

Showroom Manager

DETAILS

Vintage European Posters July Pop-Up Weekend

July 23-24

Saturday 11-6, Sunday 11-5

2201 Fourth Street (corner of Allston Way)

Berkeley, CA 94710

510 843 2201

 

PS- Our neighborhood is a foodie paradise. Plan your meal to
go with vintage posters!

 

Come for breakfast! Bette’s Ocean View Diner

Break for lunch O Chame and Zut

Stay for Oysters Café Rouge and Spengers

Travel Posters and the Evolution of Flight

Early Commercial Air Travel

Original "Air France Marseille" Poster by Albert Solon, c. 1935

In today’s fast-paced world, we think nothing of scheduling a morning meeting 500 miles away with the intention of being home in time for supper. We take fast, cheap air travel for granted. It wasn’t always like this. In fact, a mere 75 years ago, the first passenger flights from San Francisco to Hong Kong took 3 days and cost $950 one way — the equivalent of $14,000 in today’s dollars.

Early long distance flights in the late 20’s and early 30’s were solely mail routes. In the U.S., Pan Am delivered the international mail and established routes, hubs, airports, pilots — creating the infrastructure upon which commercial aviation would later grow. Pan Am’s leader, Juan Trippe, thought he could increase profits by transporting a few passengers along with the mail and soon the Pan Am Clippers, also known as ‘flying boats,’ established regular passenger routes across the Pacific. This revolutionized travel: trips which had previously taken one month by ship, were accomplished by plane in a couple of days.

But travel wasn’t glamorous yet. A flight from Paris to New York was a twenty hour trip with two stops to refuel. The Clippers were twin engine planes and they could carry only 20 passengers. Because of this, travel posters in this time period suggest a sense of adventure — destinations were exotic, and the traveler was a pioneer.

Original "Pan American Paris" Poster by Anonymous, 1951

Pan Am pressed on, and in 1942 they were the first airline to operate a commercial route circumnavigating the globe with stops ineight cities. Most commercial development came to a halt during WWII, as many of the big planes were pressed into service of the war. Their sole purpose was to carry military brass, soldiers, mail, supplies and munitions overseas. In fact, travel for leisure was discouraged as a waste of resources during wartime.

Original "ME Travel" Poster by Dorne, 1944

Original "Bundles for Berlin" Poster by Brindle, 1942Original "ME Travel" Poster by Dorne, 1944

Aviation was a huge part of WWII, both for transport and for combat. Squadrons of fighter jets helped win the war, but they also successfully trained pilots, advanced aviation technology and cemented routes which could be built on in the postwar period.

Original "TWA Egypt" Poster by David Klein, c. 1960

The Postwar Period

After World War II, TWA, United, Pan Am and American, battled to dominate transatlantic and transcontinental flights. Technological and marketing advances such as pressurized cabins (1940), the invention of “Ocean Liners for the Skies” aka Coach Class (1944) and Jet Engines (1958) made travel more comfortable, more affordable and faster. Finally, the world was open to everyone. In 1946, TWA joined Pan Am as a provider of international service with flights to Cairo, and soon after, flights to Bombay and Ceylon. Meanwhile TWA and United expanded their intercontinental routes. In 1946, the trip from coast to coast took 10 hours, with one stop to refuel in Nebraska. In 1953 TWA offered the first non-stop service from NY to California.

The travel posters from this time period reflect the sheer joy of travel and they were incredibly effective. Travel by air caught on. In 1958 more than 1 million passengers flew to Europe – for the first time overtaking the number who ‘crossed the pond’ by ocean line. By 1968, Transatlantic air travel had increased to six million passengers. The chance to see the world, a luxury once only available to the elite, was now accessible to the masses in the post war period.

Original "United Airlines New York" Poster by Stan Galli, c. 1960

Original "United Airlines Los Angeles" Poster by Stan Galli, c. 1960

Original "United Airliens Hawaii" Poster by Stan Galli, c. 1960

Original "Las Vegas Fly TWA " Poster by David Klein, c. 1965

Airlines and boards of tourism poured money into their ad campaigns, as they tried to capture a slice of the tourist’s heart and therefore their dollars. Artists such as Guy Georget and Jean Carlu for Air France, (Air France French Riviera photo) David Klein for TWA (Las Vegas photo) and Stan Galli for United produced seductive images of faraway places to entice the viewer to choose their next holiday. Most of the posters were discarded and as a result,those that survived are highly sought after by collectors today.

Original "TWA Rome" Poster by David Klein, c. 1965

If you want to know more about travels posters and the evolution of flight, you can check out those books:

The Art of the Airways by Geza Szurovy (2002) MBI Publishing

Air France Posters Making the World Dream by Louis-Jean Calvet & Philippe Thibault (2006) pub Le Cherche Midi

This is a reprint from an article published in Los Angeles Modernism Show‘s catalogue of April 3o – May 1, 2011