Herve Morvan: Jeunesse au Plein Air
May 31, 2013 § Leave a Comment
Looking for a summer poster? We know you’ll love the posters by Herve Morvan, whose bright, cheerful style and humorous graphics exemplify the spirit of summer!
Herve Morvan, a famous poster artist known for his playful style and use of color in his humorous lithographs, created original advertising posters that continue to amuse us today. Morvan was born in 1917 and lived until 1980; he enjoyed a prolific career and one that left a lasting impression on society.
Morvan was a friend of Raymond Savignac, who also had a playful style that hints at Morvan’s own. The two French artists knew each other and were influenced by the other’s style, though they competed in their field.
Herve Morvan, Bendix Vainqueur de l’Epreuve, 1968
Morvan’s posters have quite a range of subjects, because he designed for everything for cigarette adverisements to household items, to travel posters.
Herve Morvan,
Geveor
Some of the most playful posters that VEP has of his are the Jeunesse au Plein Air posters. When translated to English, that means “youth outdoors” posters, and indeed, these delightful posters emanate youthfulness and creativity. These playful lithographs bear the words “au profit des colonies vacances,” or “in favor of camps” under the image. They promote children going to summer camps.
Herve Morvan, Jeunesse au Plein Air (sand hat), 1951
One of the posters depicts a smiling young girl with red hair in pigtails sporting a hat made out of a sandcastle. The viewer can just immediately imagine other children playing at beaches during a summer camp; the image of the sand castle hat immediately conjures up thoughts of summer, freedom, and fun for children. Morvan’s poster obviously accomplishes its task of promoting camps for children during the summer.
Herve Morvan, Jeunesse au Plein Air (Duck), 1951
The second poster shows two young children catching a carefree ride with a duck. The duck has a camera hanging around its neck, as if it is ready to snap some Kodak moments at any second. The children smile happily, and the young girl holds a bouquet of flowers. The cheery green background evokes feelings of the great outdoors and the endless opportunities of summertime.
Herve Morvan,
Jeunesse au Plein Air (Flower scooter)
Morvan’s posters still express the fun and carefree days of summer many years later. Stop by VEP soon to see some of Morvan’s original posters such as these!
(sources:
This post was written by Karlie Drutz, Vintage European Posters special projects coordinator, and edited by Elizabeth Norris, owner of Vintage European Posters.
You can visit our showroom at 2201 Fourth Street in Berkeley on Tuesdays and by appointment.
Call us at 510 843 2201 to schedule an appointment.
Our next pop up open weekend is June 8-9 2013. You can see our collection at www.vepca.com
You can also see us in Los Angeles at Dwell on Design June 21-23
Les Vins de Bourgogne and Place de Vosges
May 10, 2013 § Leave a Comment
Les Vins de Bourgogne
Les Vins de Bourgogne is an original vintage poster illustrated by Guy Arnoux advertising wines from France’s Burgundy region. The poster shows a 17th-century military captain reclining under a canopy of grapes, hinting that the wine has been aged to perfection. This beautiful piece was printed in the 1920′s using stone lithography.
If you visit Paris, make sure to go to Place des Vosges, a lovely park in the Marais which was built by Henry the 4th and inaugurated in 1612. Place Des Vosges is a formal garden, it features plane trees planted in allees, and triangles of grass. There is a perfect geometry to the place. It is surrounded by well appointed buildings, with shutters and steeply pitched blue slate rooftops.
As is the case in much of Paris, the bottom floor of many apartments is used for storefronts and restaurants. You can have lunch at Ma Bourgogne, and watch the steady stream of people walk in and out of the gates of Place des Vosges. Visit their website to get a taste of this wonderful place.
This post was written by Karlie Drutz, Vintage European Posters special projects coordinator, and Elizabeth Norris, owner of Vintage European Posters.
You can visit our showroom at 2201 Fourth Street in Berkeley on Tuesdays and by appointment.
Call us at 510 843 2201 to schedule an appointment.
Our next pop up open weekend is May 18-19 2013. You can see our collection at www.vepca.com
It Happened Here: Posters from the San Francisco Bay Area
May 8, 2013 § Leave a Comment
Stan Galli, San Francisco United Airlines Cable Car, c. 1955
The West has always beckoned to those in search of change. The adventurous came to California to put a stake in land, to chase after gold, and later, in search of personal transformation in the summer of love.
How did the word get out about the promise of the West? Posters provide an answer.
This summer Vintage European Posters will showcase a collection of posters from the San Francisco Bay Area in a show titled “It Happened Here.” The show features posters about the Vietnam War protests, women’s rights, black power, as well as selected works by Berkeley Poster artist David Lance Goines.
David Lance Goines, Applause Is Not Enough, 1994
Don’t miss out on this collection of local history!
The show runs from May 18 – July 3rd
Come visit us for the show’s opening weekend
Saturday, May 18 from 10-6
Sunday, May 19 from 11-5
And see us every week on Tuesdays & Wednesdays from 11-5 and by appointment.
Call us at 510 843 2201 to schedule an appointment.
This post was written by Elizabeth Norris, owner of Vintage European Posters, and edited by Emily Jackson, Media Director.
April Pop-Up Weekend!
April 10, 2013 § Leave a Comment
Happy Spring!
Morvan, Jeunesse au Plein Air Tennis, 1951
We’ll be rolling up the door this weekend, April 13 & 14 to debut some exceptional new poster finds. Please join us for our Berkeley showroom’s ONLY open weekend in April, for what promises to be a truly spectacular poster experience.
Elizabeth has been on the hunt of late and has turned up over 50 new gems: Italian Art Nouveau, modern travel, tennis, golf, flamenco, bicycles – posters in all shapes and sizes and styles! Honestly, we’ve been up to our ears in cataloguing and the tubes keep rolling in! And now comes the best part: sharing them with you.
Bonnet, Visitez Rouen, c. 1910
After this we take the collection south to the very cool LA Modernism Show, so do come see us and the new posters now while you can. They will not be live on the website until May, when we return.
Don’t forget to measure your walls! We look forward to helping you find just the right original poster for your space.
See you then!
Details:
Location: Vintage European Posters Showroom “Outpost”
2201 Fourth Street, Berkeley CA 94710
(510)843-2201
Saturday April 13 from 10-6pm
Sunday April 14th from 11-5pm
Gruau, Blizzand Red Coat, c. 1965
This post was written by Charly Leys and edited by Emily Jackson www.vepca.com
Vintage European Posters was established in 1997. We are the West Coast’s Largest Dealer in Original Vintage Posters from France and the United States. See us online anytime at www.vepca.com and at our Berkeley Showroom OUTPOST 2201 Fourth Street, Tuesdays and Thursdays.
A Guide to Being an Informed Poster Buyer
March 26, 2013 § Leave a Comment
At Vintage European Posters, we like to say that we don’t sell you posters, we find you the posters you love. We also know that it can be very overwhelming to walk into a poster shop where you are offered hundreds of original posters to choose from, so here are some helpful tips to help you become an informed poster buyer.
1. Purchase posters that you love. Many factors determine the value of a vintage poster, including its rarity, condition, designer, and sometimes subject matter, but the most important feature of a poster is that it speaks to you.
2. Know your source. Members that display the IVPDA logo have passed a series of stringent membership requirements. Association members have many years of professional experiences and are respected within the arts community for their knowledge and integrity.
3. Original posters were advertising items, not meant to last, and were printed on inexpensive paper. Therefore, a poster printed on heavy stock or good quality paper may be suspect.
4. Know your wall space. Vintage Posters come in all shapes and sizes, so it is always a good idea to know your size requirements and restrictions ahead of time. Your IVPDA member-dealer will help you identity and obtain posters that suit the space you have to display them. *
5. Have fun! This is a time for you to engage with the posters that intrigue you and learn about their history. At Vintage European Posters we do our best to foster an engaging and welcoming environment to help you feel comfortable in choosing the right poster for your space and lifestyle.
Jules Alexandre-Grun, Cocorico! 1913
Linen Backing and Mounting
Using a reversible conservation method, most posters today are professionally linen backed; mounted on acid free paper and a light cotton canvas or mounted on acid free Japanese rice paper. The IVPDA membership includes professionals who undertake this work as well as restoration, if necessary
The IVPDA
The International Vintage Poster Dealers Association (IVPDA) is a non-profit professional organization of dealers, which provides strict guidelines to ensure the authenticity of the posters for sale. Dealers displaying the IVPDA logo are found in many cities around the world. Members are committed to the highest standards of professional ethics in the collectibles industry and have been carefully screened for their knowledge of printing techniques, posters, and business ethics.
Villemot, Perrier C’est Fou, 1976
*Numbers 1-4 reprinted form the IVPDA brochure. (Now out of print)
This post was written by Emily Jackson, UC Berkeley Art History Student and Gallery Assistant, and edited by Elizabeth Norris, Owner Vintage European Posters www.vepca.com
Vintage European Posters was established in 1997. We are the West Coast’s Largest Dealer in Original Vintage Posters from France and the United States. See us online anytime at www.vepca.com and at our Berkeley Showroom OUTPOST 2201 Fourth Street, Tuesdays and Thursdays
