Brilliant Mecano #representationmatters

November 26, 2016 § Leave a comment

#representationmatters OLYMPUS DIGITAL CAMERA

Anonymous
47.5″ x 30.5″
Printed circa 1895 in France by Imp. Emile. Pecaud. Cie
Original Stone Lithograph
Fine Condition with light folds, professionally restored
Tax Stamp in bottom right quadrant

A jolly line of Caucasian servants smile as jugs of metal polish are delivered to them by African servants. Translation of the label: Brillant Mecano- a liquid polish is ‘without acid’ that can polish all metals and is made in France. The Chauffeur is eager to have his share to polish his master’s carriage or automobile, the Butler wants a jug to make the door knocker of the estate shine, the House Maid wants the polish for silver, and the Footman has plans to buff the horse’s gear to a high shine.

Our show #representationmatters makes the point that nothing hides from ephemera. Cultural attitudes, norms and stereotypes are recorded in graphic form in advertising posters, and we have a collection of material to explore over the length of our show.

Brillant Mecano is the oldest poster on display in our current show. This poster was created in the 1890’s, The Belle Epoque Era, which was the hey-day of the French advertising poster. The image of the big- lipped African children serving servants is shocking today because of its bald representation of class and race.

  1. There is a wall between the African child servants and the white servants
  2. The African child servants do not smile, their expressions show trepidation
  3. The African child servants are working and their work looks hazardous as evidenced by the ladder and the chemicals they are spilling
  4. The white household staff are smiling and touching each other
  5. The white household staff are receiving an aid to their work

Object Label 1

This post was written by Elizabeth Norris, VEPCA collector

#representationmatters is the current show in the VEPCA showroom
The show runs from October 1, 2016-March 15, 2017

Vintage European Posters, Established 1997
Member, IVPDA
Our Shop: 2201 Fourth Street, Berkeley Corner of Allston Way
Winter Hours:
Tuesday – Thursday 11-5
Closed on Thanksgiving
Open Every Weekend until Christmas
Saturdays 11-6, Sundays 11-5

Also available by appointment

Contact us 510 843 2201 or email vintageposters@vepca.com

Visit our collection on the web at vepca.com

 

 

 

 

Our French Antiques Pop-Up’Cadeaux’ is Open

November 18, 2016 § Leave a comment

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Our bar, new shelving with French Signs, American Trophies and French Champagne Buckets, plus part of our current show “Representation Matters” 

We are Home for the Holidays!

Excited to announce that the VEPCA Showroom will be open every weekend until Christmas. There is plenty of parking on our side of 4th Street on the weekends, so come in for a cup a good cheer, shop the show and then walk two blocks to enjoy the Holiday Lights on Fourth Street’s Retail Corridor.

It’s a good time to explore our collection of over 2,500 original posters. We recently added to the shop hard to find books about posters, including  books about Mucha, The Moulin Rouge, Pierrot Posters, Russian Avant Garde Film Posters and the exquisite, limited edition Razzia signed and numbered box set which includes the book, handsomely boxed and six prints signed by the artist.

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Paper Whites in Vintage Pots, an original corker + Vintage Champagne Buckets

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Small Wine Press + Original Enamel Newspaper sign

We are pleased to announce ‘Cadeux’, our French Antiques shop, which includes a limited supply of Vintage Champagne Buckets (including Champagne Masse, Piper,  Moet and others from the Art Deco Period.

Also featuring a cool collection of vintage pottery, as well as unusual house plants, potted bulbs, vintage trophies and more.  Our new bar is has been a fun addition to the shop, and we encourage you to enjoy our collection while you sip + shop.

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Vintage pottery and Jadite for sale

Our little block now includes  Holton Frames and Gallery (at 5th and Addison) Rims and Goggles at 4th and Addison (a chic, new eye-wear shop) and of course, the anchor tenant June Taylor Artisanal Jams, our beloved next door neighbor.

We would love to see you.

Elizabeth, Sarah, Logan, and Payden

This post was written by Logan Prather, LA Liaison for VEPCA
And Elizabeth Norris, VEPCA Collector

Vintage European Posters, Established 1997
Member, IVPDA
Our Shop: 2201 Fourth Street, Berkeley Corner of Allston Way
Winter Hours:
Tuesday – Thursday 11-5
Closed on Thanksgiving
Open Every Weekend until Christmas
Saturdays 11-6, Sundays 11-5

Also available by appointment

Contact us 510 843 2201 or email vintageposters@vepca.com

Visit our collection on the web at vepca.com

History of Carthusia- Profumi di Capri

November 10, 2016 § Leave a comment

carthusia

 

This magical poster has been a favorite our staff and clients for many years. Vintage European Posters collector Elizabeth Norris was lucky enough to find a roll of these orignal advertising posters in the South of France, and has had them lovingly cleaned and mounted to archival standard on to acid free paper and linen backing. There is a romance to the Isal of Capri, and as a result, people fall in love with the place. The poster is explanatory of the perfume and includes illustrations of flowers and fruiting moss suggesting that the scent has floral and woodsy notes.

While browsing in a boutique in Toluca Lake I saw a sign with the Carthusia symbol. I was surprised and asked the owner of the store. It turns out that the perfume is still in production today. She was generous enough to give me a few samples which do evoke the mysteries of the island. I wanted to know more, my search led me to a great tale about how this perfume came to be.

profumi

The myth recounts that in 1380, the Prior of the Carthusian Monastery was caught unawares by the arrival of Queen Joanna of Naples. He picked her a bouquet of the most beautiful flowers from the island. These remained in unchanged water for three days,  when he went to throw them away, the prior noticed that it had acquired a mysterious fragrance unknown to him. He inquired of the friar versed in alchemy, who traced the origin of the scent to the “Garofilium Silvestre Caprese”. That water became the first perfume of Capri.

History relates that in 1948 the Prior of the Monastery found the old perfume formulas and upon obtaining permission from the Pope, revealed them to a chemist from Piemonte, who created the smallest perfume laboratory in the world, calling it Carthusia after the island’s Monastic order.

The symbol of the Carthusia portrays a flower siren that brings to mind the surreal and mythological landscapes of Capri’s heritage. She appears to be in the midst of an evolution, blooming with myriad colorful flowers, from which Carthusia perfumes flow.

The poster was designed in 1948 by the painter and illustrator Mario Laboccetta. Laboccetta was born in Naples in 1899, but his career blossomed in Paris in the 1920’s and 1930’s. He gained some fame with his detailed, colorful and sometimes erotic  magazine and book illustrations. He published work for Charles Baudelaire’s book of poetry Les Fleurs du Mal, and the book Les Contes d’Hoffmann (Tales of Hoffmann).  Laboccetta returned to his native Italy after World War II where he continued work, eventually settling in Capri, where he died in 1988.

 

To see more of Labocetta’s illustrations or visit the perfume’s website, check out the links below:

 

 

This post was written by Logan Prather, LA Liaison for VEPCA
Edited by Elizabeth Norris, VEPCA Collector

Vintage European Posters was Established 1997
Member IVPDA
Our Shop: 2201 Fourth Street, Berkeley Corner of Allston Way
Winter Hours Tuesday- Thursday 11-5
Closed on Thanksgiving
Open Every Weekend until Christmas

Also available by appointment

Please call 510 843 2201 or email vintage posters@vepca.com to confirm hours.

Visit our collection on the web at vepca.com

#representationmatters

October 7, 2016 § Leave a comment

For Immediate Release

#representationmatters: People of Color in Original Vintage Posters

Ephemera are powerful: Posters, postcards, handbills, placards, flyers are compelling from an artistic and typographic perspective, however they are also important from a socio-cultural standpoint.  Ephemera are original source material, which represent the attitudes of the time in which it was made.

These bits of media were meant to be discarded, luckily, much was collected; some intentionally, some by happenstance.  Elizabeth Norris, owner of Vintage European Posters in Berkeley California has been collecting ephemera since she was a child. It began with matchbooks, LPs, flyers and eventually led to a career as a poster dealer. Norris shows her collection of 2,500 original posters in a storefront in the industrial end of Berkeley’s Fourth Street neighborhood, at shows, and on her exhaustively catalogued website vepca.com

#representationmatters is on view in the VEPCA showroom from October 1st, 2016 to March 15th, 2017.

The show includes posters of Africa from Air France and other airlines, posters of Indochina, rum posters referencing plantations and posters advertising cleaning supplies (1895-1930) that depict exaggerated stereotypes.The material on display will change during the exhibit’s run.

“Nothing hides from the poster,” says Norris. “Cultural attitudes about gender, race and class are right out in the open in posters Our current show, #representationmatters, features images of non-white people and allows us to consider the impact of colonialism and racism in the 20th century.”

#RepresentationMatters dovetails with the Oakland Museum of California’s show All Power to the People: Black Panthers at 50. http://museumca.org/exhibit/all-power-people-black-panthers-50

Contact: Elizabeth Norris

e@vepca.com 510 390 1180

High resolution photos available

#representationmatters

October 1, 2016 – March 15, 2017

Vintage European Posters Showroom

2201 Fourth Street  (corner of Allston Way)

Berkeley, CA

Check our blog below for open hours

https://vepca.wordpress.com/schedule/

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Japonism & Posters of the Belle Epoque

September 13, 2016 § Leave a comment

If you didn’t catch last spring’s Looking East: How Japan Inspired Monet, Van Gogh and other Western Artists‘ at the Asian Art Museum, please visit the show online.

The AAM did a great job explaining and showcasing, in detail, the way Japanese art influenced Western painters, printmakers, and more. Both the 1862 International Exposition in London and the 1867 International Exposition in Paris showcased Japanese fine and decorative arts bringing this hitherto unknown style to the forefront of Western consciousness. A new form of artistic expression, Japonisme, was created and influenced everything from the great Impressionist to the artists of the Belle Epoque.

Another source of inspiration for the artist of the day was an exhibit in 1890 at L’École des Beaux-Arts in Paris. The ukiyo-e woodblock prints with their crisp colors and use of negative space were in stark contrast to the intricately detailed paintings created by Western masters. These influences brought a sense of modernity and a fresh perspective to French, English, and American artists alike.

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The Century: July, by Charles Woodbury, 1895.

In this show, the Asian Art Museum used this Charles Woodbury poster as the cover of their program, his influences are immediately recognizable as is the blending of Eastern and western techniques. The show also featured the work of Eugene Grasset and Will Bradley, two of VEPCA’s favorites.

To learn more about Japonisme and it’s influence on Western artist, take a look at these great sources:

***
Established 1997
Member IVPDA
Our Shop:2201 Fourth Street, Berkeley Corner of Allston Way
Summer Hours Tuesday- Thursday 11-5
and select weekends 

Also available by appointment 

Please call 510 843 2201 or email vintage posters@vepca.com to confirm hours.

Visit our collection on the web at vepca.com

2016 Framed Poster Sale

September 6, 2016 § Leave a comment

Voila! A list and photographs of our framed original advertising posters for sale.
For the ‘dog days of summer’ all of our framed posters are on sale, discounted by 20 percent. We also have a small collection of framed luggage labels on sale, and these are discounted by 50 percent. Help us clean out the shop and make room for all of the rare new posters we are adding to the collection this month! All frames are sold as is.

Toni-Kola by Robys
This poster is a master work of color and design. Robys, who’s real name was Robert Wolff, designed it in 1935, the height of the Art Deco period. Two rare birds call attention to the brand, and at 78″ x 55″ inches, the viewer on the street would have been stopped in their tracks by this advertisement. RARE! Framed by the Studio Shop in Burlingame.

Nitrolian by Cappiello
Another gem by Italian Art Deco artist Leonetto Cappiello, this image perfectly illustrates the fast drying quality of Nitrolian paint! Said to be self portrait, depicting Leonetto painting the stairs of his atelier as his wife, Alice walks down them. Framed 20 years ago by Galleria Scola, this frame should be replaced. Our framed poster sale amounts to an opportunity to buy this rare and valuable poster at a great price!

Favor Cycles by Jean Pruniere
Every poster collector has seen the small 1935 Favor poster with blue figures in a circle, surrounded by red and white stripes. It’s a classic from 1935. This poster is the source material for that image! It’s a French 1 sheet poster, created in 1927 by Jean Pruniere. It is extremely rare. We find turn of the century bicycle posters with greater frequency than we do Art Deco ones. The piece was framed by The Studio Shop, and the frame was designed by an interior designer and placed it in the Sunset Magazine Idea House in Healdsburg in 2012.

Musique Instruments Rennes by Lotti
This poster advertises the proud brand of Bossard -Bonnel in Rennes, France and was created in the Deco period. Occasionally, you can find this piece with a banner on the bottom announcing that the store was founded in 1820 and that they are celebrating their centennial. Ours does not include the banner. Framed with a cherry wood moulding with a rounded profile which suggests the rounded arc of a grand piano.

Geisweiler by Marton
This stunning Art Deco design is really effective from afar. The bottle and glass appear to be floating in space, while the silvery ink which borders the poster set off the edges and contain the image. The technique of printing the stippled silver grey was tricky and Marton uses this skill in other posters as well. This example is framed with a wide, classic silver frame and was framed by the Studio Shop in 2009.

Lolita by Roger Soubie
We rarely buy or sell movie posters, but this one is too good to pass up. Like the book, this 1962 film was controversial. The cast includes Shelly Winters, Peter Sellers and James Mason. Roger Soubie was an important illustrator of travel posters in the 1920s and 1930s, and created some very famous posters for Chamonix Mt. Blanc. This example is framed with a flat-profile wide silver moulding. The profile of the frame echoes the lettering on the poster, and the mottled silver tone of the frame picks up on the texture of the stone lithography. Bonus! This poster used to hang in the bar of the famous Alcazar Theatre in San Francisco.

Squelette des Oiseaux
This piece is from a series of teaching posters which were created around the turn of the century, and were printed by Champenois, the atelier which printed the fine posters of Alphonse Mucha. Educational charts became common in the 1800’s because the industrial revolution had created a new middle class, more children went to school and classroom size increased. These charts needed to be large in scale and bold in color so they could be seen from any seat in the classroom. Framed by North Berkeley Framing.

Fine Armagnac by Eugene Oge 
Oge was a beloved Belle Epoque posterist who worked for atelier Charles Verneau for many years. Oge’s figures are caricature like- their facial expressions and gestures exaggerated- which means they translate emotion beautifully, an effective method in poster art. In this poster, two safe crackers are surprised when they open a safe and find Armagnac. The translation is “Nuts, there is no dough, but there is Armagnac, a true treasure”. This piece was framed by North Berkeley Framing and displayed in a law firm in San Francisco for many years.

Pelican Cigarettes by Charles Yray
A proud pelican casts a reverse shadow on the bright green wall behind him in this happy Art Deco Poster. The pelican wears a big smile, and eyelashes! The poster is embellished with silver ink in the outlines and was printed in France, circa 1925. Framed in a black frame with a dot pattern.A proud pelican casts a reverse shadow on the bright green wall behind him in this happy Art Deco Poster. The pelican wears a big smile, and eyelashes! The poster is embellished with silver ink in the outlines and was printed in France, circa 1925. Framed in a black frame with a dot pattern.

La Bouille Soleil
Winemakers, you will hold the trump card when you use our product! This poster advertises a ‘boullie’ or mixture which would fertilize grapes and protect them from mildew and black rot. The French grape crop had been nearly wiped out by phylloxera in the 19th century, and there was subsequently great demand for products like this. Framed with a simple orange moulding.

Carducci and Herman by David Lance Goines
A pleasing and natural design by master printmaker David Lance Goines which was created in 1981. The narrow shape of the poster emphasizes the length of the shovel. Poster is beautifully framed with a small inset of green mat covered with a wide grey mat and a frame which suggests the bark of a tree. Framed by the Studio Shop.

Domaine Chandon by David Lance Goines
A seductive nymph crowned with grape leaves hugs an abundant bunch of grapes to her chest and smiles. The model for this poster is a young Sophie Goines. Framed with a beautiful wooden ‘tinta negra’ frame with decorative pin markings by the Studio Shop.

Tentoostelling by Richard R. Roland Holst
In the style of the Vienna Secession, Holst, who was printmaker and ceramacist advertises an exhibition of prints. The image is of a tree with seeds, and the typestyle is distinctive. This piece is in an exquisite closed-corner frame which has an antiqued gold finish and is ornamented with floral rosettes in the corners. Framed by the Studio Shop.

Credit Nationale by Rene Lelong
After World War I, France set out to rebuild. The country, it’s population and it’s culture, all of which had been dealt a heavy blow as most of the battles were fought on French soil. This poster advertises a Reconstruction Bond, and features Marianne, France’s allegorical symbol in strong swords to ploughshares pose. Framed by Artscapes Framing.

Prestito Nationale by Mario Borgoni
Mario Borgoni was a gifted Italian illustrator and draftsman. He worked in the Italian “Liberty” style, also known as Italian Art Nouveau. Later in career, he became the director of the prestigious print house Richter & Cie in Naples. In this image, the soldier is shown in retreat, brandishing his sword as he holds up the tattered Italian flag. This image was used in the Huntington Museum Show about World War I titled “Your Country Calls.” Framed in a triple frame, antiqued gold on the outside, flat walnut and a beaded fillet. Framed by Artscapes Framing.

California Wine Land Poster Original Offset Lithograph Amado Gonzalez Original Wine Poster

“California Wine Land -CA Map” c. 1965, 45 x 33 (inches) $1,400

Wine Land of California Map by Amado Gonzalez
Amado Gonzalez studied with Diego Rivera in Mexico and immigrated to San Francisco where he worked as an illustrator and professor of art at San Francisco City College. In the 1960s he was hired by the Wine Advisory Board to illustrate a cookbook “Cooking with California Wine Makers and create a series of posters promoting California as the “Wine Land of America. The map shows which regions of Calfornia were associated with grape growing at the time. What is missing from the map is the interstate or Highway 5, which was started in 1966. Framed by the Studio Shop.

Do It Right Make It Bite Original Military WWII Original Offset Lithograph

“Do It Right Make It Bite” 1942, 44.75 x 32.75 $1,600

Do It Right Make it Bite
Cecil Beale created this inspiring poster to hang in factories and tell workers to concentrate on efficiency. The plane is meant to inspire a note of urgency- telling the worker that they are on the front line of this important war. Framed by our LA framer Allan Jeffries Framed with a 2 inch maple moulding and a black fillet.

Click on any image to open the photo gallery:

Framed luggage labels, discounted 50 percent. Click on any image below for details. 

Established 1997 , Vintage European Posters is a Berkeley Based dealer of
Original Advertising Posters.
We offer linen backing, custom framing and a collection of over 2,500 original posters from Europe and the The United States.
Visit Our Showroom at 2201 Fourth Street in Berkeley
Tuesdays, Wednesdays and Thursdays from 11-5
as well as select weekends and by appointment.

To reach us, please call 510 843 2201 or email vintage posters@vepca.com

On the Road Again – VEPCA’s Fall & Winter Show Schedule 2016-2017

September 5, 2016 § Leave a comment

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You can find us at these shows in the upcoming months:

Many of the shows we participate in are holding strong, in particular we recommend
Palm Springs Modernism over the President’s Day weekend as a fun winter getaway and a treat for design fans. Book your hotel by November and sign up for home tours and film screenings by December 1st or you’ll miss out.

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Want our advice on where to stay in Palm Springs?

We like the Hilton and the Hard Rock because you can walk to the design district, but Palm Springs is full of great hotels, resorts, Air BnB properties and VRBO’s.

VEPCA has weathered some big changes with shows.

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Sarah, Franck and E at DODLA 2017

Four of our stable shows have changed management in the last 2 years, including
Dwell on Design
Sunset Celebration Weekend
The Hillsborough Antiques Show and
Healdsburg Antiques on the Plaza.

So, there have been some bumps, but we will continue to bring our collection closer to you with these partnerships.

We hope to see you, here, there and everywhere.

Elizabeth and  Sarah Shop Mavens
Charly and Franck adjunct sales team

 

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Sunset Test Gardens at Cornerstone Sonoma

 

This post was written by VEPCA Owner Elizabeth Norris and Edited by Kristen Phillips of Blue Collar Digital 

Established 1997, Vintage European Posters is a Berkeley Based dealer of
Original Advertising Posters.
We offer linen backing, custom framing and a collection of over 2,500 original posters from Europe and the The United States.
Visit Our Showroom at 2201 Fourth Street in Berkeley
Tuesdays, Wednesdays and Thursdays from 11-5
as well as select weekends and by appointment.

To reach us, please call 510 843 2201 or email vintage posters@vepca.com