January 17, 2016 § Leave a comment
Dear Clients and Friends,
I am delighted to invite you to enjoy our collection of original vintage posters at the St. Christopher’s Antique Show at the end of this month. If you are on our mailing list, then we already share an appreciation for the window into history that original advertising posters provide.
Recently, I have been reading about the French Loterie. We have bought and sold these charming posters for many years, they skirt the edge of art deco and in style would have been quite modern for their time period. To read more, check out our latest blog.
Our Berkeley Showroom is now in it’s 6th year. Some of you have paid us a visit. We enjoy hanging new themed shows every few months, and we love love love doing frame design with clients. That being said- you don’t have to schlep all the way to Berkeley to get a dose of the magic of posters. We will be in your neighborhood very soon. Please measure your walls and come sift through our dynamite collection. If your walls are full, but you love your posters, then forward this email to your friends and neighbors, maybe make a date to visit the show together. We appreciate your referrals.
Charly Leys will be in the booth on Saturday. Charly trained with master framer Glenn Young of Artscapes Framing in Campbell, and she is now a managing partner of Artscapes. Talk to her about your posters and she will help you design the perfect treatment. On Friday and Sunday, meet Kate Klingbeil. Kate is an accomplished artist and trained lithographer, who can deepen your understanding of how posters were printed.
We look forward to seeing you at the show!
We wish you all a Happy New Year!
Elizabeth, Charly, & Kate
Tuesdays & Thursdays 11-5
Open this weekend, January 16th & 17th 11-5
Hours and days vary, please call ahead.
Vintage European Posters Showroom
2201 Fourth St.
Berkeley, CA 94710
On the corner of Allston Way
January 14, 2016 § Leave a comment
Edgard Derouet (1910 -2001)
Advertising posters are meant to catch the attention of the passerby. While bustling about on daily business, a pedestrian may absorb the message on a poster, but if distracted, may miss the message altogether. This is where images can trump words, and a familiar image can work it’s magic at a glance. Graphic artists have always strived to find a vehicle which effectively commands the attention of the ‘(wo)man on the street’. One French artist who was very successful at this is Edgard Derouet who designed a clever campaign to promote the French Loterie which, in short order, became instantly recognizable to all.
The French Loterie has a complicated history. King Francis of France debuted the Loterie Royale in 1539, however it was not popular until the 18th century. The money raised by the lottery was used for various government projects, to rebuild churches, and government funds. Public opinions shifted, and when the populace complained about the lottery as exploitive, it was banned. The lottery came and went, enjoying periods of popularity followed by closures. One such closure came in 1836. The lottery did not exist again until it was revived by the socialist government, in need of funds, in 1933.
Edgard Derouet was chosen by the state to create and execute a campaign to promote the Loterie Nationale because of his formidable reputation as a graphic artist. This was not a small task because there had been no lottery for almost a century, and the public needed to be persuaded to participate.
As a young man, Derouet had studied with famed posterist Paul Colin, and been a friend to Monaco poster artist Geo Hamm. He founded a magazine devoted to graphic arts, which featured the work of posterists AM Cassandre, Roger De Valerio and Jaques Nathan, and so he was on the cutting edge of design – in touch with trends and versed in the (short) history of the advertising poster. Derouet won an award for best poster of the year in 1936, and his work was exhibited at the International Exposition of 1937.
What image could convey the excitement of winning the lottery? This is the question that Derouet must have entertained when confronted with this demanding task. How about a man jumping for joy? And this is what Derouet designed. The client liked the figure because of its well tied tie, it’s neatness and its nationalistic look. The simplicity of the figure allowed the artist to elaborate on the settings in which he placed him.
The idea was clever, because the figure became familiar almost immediately. Like the Michelin man, the public smiled fondly on the little jumping man. Derouet had created a popular success. In 1939 the government planned an elaborate PR campaign for the Loterie, with 24 special drawings to be picked in different cities, and they tasked Derouet with communicating this placement with each poster. A couple of examples include the poster ‘weekend’ which depicts the jumping man as a traveler at a train station. This drawing was held at the train station Gare St. Lazare. “Parfums” was held in the South of France in the town of Grasse, which has long been associated with the perfumes they make.
WWII put an end to lottery drawings in France. After the war, Derouet became the commercial director of the print house Bedos and Cie, where he worked for 30 years. Derouet retired in 1980.
Loterie posters are light hearted and fun. Here at Vintage European Posters, we have sold them for almost two decades and seen clients hang them in groups with great effect. This past summer, Vintage European Posters Collector Elizabeth Norris found two separate stacks of lottery posters from after 1950. Visit our collection of Loterie posters, including many by Derouet at www.vepca.com
Vintage European Posters is a Berkeley based dealer of Original French and American Advertising Posters. Established in 1997, VEP now exhibits at 12 shows per year in California including Dwell on Design, Palm Springs Modernism, and the Hillsborough Antiques Show.
Our Showroom is located at 2201 Fourth Street in Berkeley, at the corner of Allston Way.
We are open most Tuesdays, and many other days. Our website is always up to date.
Please call ahead to confirm our hours.
Our website is always up to date. www.vepca.com
December 3, 2015 § Leave a comment
We are pleased to offer linen backing services for our clients here in our Berkeley Showroom. We handle hundreds of posters every year and can give estimates as to how much restoration is advised and what it costs. The turnaround is typically 6-8 weeks. We encourage you to bring your posters into the shop for examination and estimates.
What is linen backing?
It is a conservation method that has been used with posters for over a century.
Linen backing can flatten folds and creases in posters.
Today’s techniques utilizes 100 percent archival materials to stabilize and preserve vintage posters
Fragile posters are mounted onto a canvas backing with an acid free paper barrier between the poster and the cotton canvas.
The paste used in backing is an acid free vegetable cellulose paste which is water reversible.
Linen backing makes it possible to be handled without risking tears or further wear to the fragile paper
Once backed, posters can be restored. Some common restorations include piece in and color. Piece in uses old paper scrap to fill in paper losses. The addition is sanded to make it the same thickness as the poster, at which time it can be colored to blend in.
Restoration of color is done using acid free water color, watercolor pens, and colored pencils. Posters can lose pigment for a variety of reasons – folds, wear, sunlight and oxidation are some of them.
Optional additional services include washing, bleaching, and micro- trimming rough margins.
When is backing and restoration appropriate?
When a poster has value, either monetary, historical, or sentimental
When a poster has been compromised in some way- torn, folded, water damaged
With advertising posters. Linen backing is the industry standard. However with rock posters and movie posters, linen backing is possible but some collectors frown on it.
This post was written by Elizabeth Norris,
Owner of Vintage European Posters
Visit our collection of original advertising posters on the web
or in our showroom at 2201 Fourth Street in Berkeley, California
Poster References in the DeYoung’s current exhibition “Jewel City – Art from Panama Pacific International Exhibition”
November 17, 2015 § Leave a comment
It is always a treat to find references to the ubiquity of posters in paintings. Attending museum exhibits which focus on the past 150 years often include both advertising posters from the period as well as art with life on city streets as it’s subject. If the viewer is attuned to posters, they can be spotted in some of these paintings and photographs.
In the current show at the DeYoung, the obvious poster is the one advertising the fair itself. As is the case with most world’s fair posters, they artist won a poster competition and their design was selected by a committee to advertise the Fair.
The winning design was by Perham Nahl and features the son of Jupiter parting the earth to reveal San Francisco in the background. The poster is quite small- measuring 13 3/8″ x 24″ and the color palette is subtle.
The poster within a painting which really struck me though was “The Charge” by Andre Eduoard Devambez. This painting, which is on loan from the Musee D’Orsay is apparently the most famous work by the artist. It features a street scence in Montmarte- a conflict between demonstrators and police, and is painted with an unusual perspective- as if viewed by the painter from above the scene. I was struck by the fact that the street in the scene was dotted with poster kiosks on both sides of the street, and that they serve to punctuate the street. And then I realized the artist’s name was Devambez. Possibly this was a coincidence, but the last name is also that of one of the very famous poster printers, which we have catalogued on numerous occasions. The placard at the DeYoung mentions that Devambez’s family printed the catalogue of French art on view in the French Pavilion at the Exposition. So my hunch that this artist would be from the very same family who printed the legendary posters of Leonetto Cappiello among others grew stronger.
It turns out that the Devambez printing house was established long before the hey day of Cappiello. Eduoard Devambez was himself an artist, and his print house was highly respected for it’s work with engraving, copper plate etching, typography, lithography, calligraphy, book binding, stamping and won awards at world’s fairs. Devambez was awarded the prestigious work of printing presentation books, menus for visiting foreign monarchs and became the official engraver for the Royal family of Portugal.
It is Eduard Devambez’s son who created “The Charge” in 1902. While I was studying the painting at the DeYoung, a docent led tour came into the gallery, and we learned about how the paintings for the French Pavilion at the Pan Pacific made their harrowing journey to San Francisco.
Of course a worlds’s fair- like an Olympics- is planned for by its host city and by participants for years ahead of the actual event. The art slated for display at the French Pavilion had already been discussed, when war broke out on July 28, 1914.
Much of World War I was fought on the open ocean, so transporting goods across the Atlantic was tricky. Munitions and supplies were the priority, and those shipments were targets. France was eager to keep its word to display art at the Pan Pacific Exposition, and to show the superiority of their artists. This, coupled with the fact that many precious artworks in French museums were being crated up and hidden from possible theft, made sending the works oversea an even greater imperative.
So how was it done? The allies made use of what was called the Christmas Ship. This ship was packed with clothing, toys and food donated by American children and intended for British and Belgian children as a goodwill gesture. The ship was unloaded at a number of ports in Europe. Amid great secrecy, the Christmas Ship was loaded with precious works of art destined for the 1915 Pan Paciifc Worlds Fair in San Francisco. Because of the opening of the Panama Canal, the journey was shortened by 8,000 miles.
This blog post was written by Elizabeth Norris, principal of Vintage European Posters. Please visit the Vintage European Posters website www.vepca.com to view our extensive collection of original advertising posters.
Our showroom at 2201 Fourth Street is open
Tuesday- Sunday for the 2015 Holiday Season.
(closed on Thanksgiving)
Shop Hours 11-6 Saturdays
11-5 other days
October 28, 2015 § Leave a comment
Technology changes the world. We see that everyday – our smart phones, our appliances, we can’t even begin to imagine how we lived without them. And then there are other things that we use everyday that we think of as traditional, even old fashioned. Bicycles are a great example. But if you think about it- they were a new technology less than 200 years ago. And they were a game changer! Roads were rudimentary at best- used by horses and carriages, and the demand for smoother roads for cyclists led to paving, which we now take for granted. Bikes changed the world for women- who could all of a sudden leave home without their husband or a chaperone, and they led to shorter skirts, eventually pants, and before you know it- women had the vote.
We have been collecting and selling bicycle posters for almost 20 years, and in the past year have added more than 30 really good original French bike posters to our collection. You can see the whole collection on our website. We look at these posters as artifacts, and documents, not just as decoration, although, by all means, please buy the ones you like and hang them in your home. Most of the time, the figures on the bicycle poster are made up- they have sprung from the imagination of an illustrator, they are idealist images that conjure up beauty, or strength or sport. When I found The “La Francaise Diamant” poster, I was tickled by the fact that it featured real people, probably famous racers of the time period.
It turns out that the E. Georget on the left is Emile Georget (1881-1960) who raced in the Tour de France 9 times. In 1910 he was France’s Road Champion, which is probably why The La Francaise Diamant Company chose to feature him. Recently we met modern day illustrator Karl Edwards, who is an artist of many talents, with a specialty in bicycle illustration, and from his library of historic bike source material came the following photos of what Mr. Georget and Mr. Friol Looked like on their bikes.
This post was written by Elizabeth Norris, Vintage European Posters.
Vintage European Posters was established in 1997.
Our showroom is located at 2201 Fourth Street in Berkeley, California.
You can reach us by phone 510/843-2201 or by email vintage email@example.com
Our website is always up to date www.vepca.com
And YES, we want to buy your posters!
September 1, 2015 § 1 Comment
Dear Clients & Friends in Southern California,
I’m writing to invite you to a couple of September events which are new for us. One of them is on Catalina Island, and the other is in Santa Monica. I should start by saying that right after Dwell on Design, I went to France and Switzerland for a long trip, and, drunk with the power of the strong dollar, purchased 410 new posters. So, saying we have new acquisitions is an understatement. If you need to see them now, you can take a look at our website.
I hope you will come and join us for a peek at these treasures.
September 19th & 20th we will exhibit our collection at Overlook Hall on Catalina Island. Originally built in 1929, the building was designed in the manner of an Italian chapel, and served for many years as the community’s Christian Science Church. Completely renovated in 2010, the space features beamed ceilings, original Douglas-fir floors and spacious windows.
Our event is free, and it coincides with the 57th Annual Catalina Festival of Art, the longest running annual event on the island. Book your hotel now because it’s sure to fill up! Here’s a link to the Catalina Ferry from Long Beach, and here is the one from Dana Point.
The following weekend, we will participate in the Abbot Kinney Festival on Sunday, September 27th. This show, now in it’s 31st year, might be too crazy for most, and Catalina will be a more peaceful way to look at posters, however, if you’re up for the crowds, come and say hello!
With Every Good Wish,
Elizabeth (Can’t stop collecting)
Christopher (King of Logistics)
Kate (I can’t believe I photographed 410 posters)
Vintage European Posters
2201 Fourth St.
On the corner of Allston Way
Catalina Island Show
Saturday & Sunday 10- 6P
Abbot Kinney Festival
Sunday, September 27th (1 day only)
August 16, 2015 § Leave a comment
Here is a list and photos of the original advertising posters which we currently have available framed. For the ‘dog days of summer’ and Labor Day Weekend, all of our framed posters are on sale, discounted by 20 percent. Help us clean out the shop and make room for all of the rare new posters we are adding to the collection this month! All frames are sold as is.
Toni-Kola by Robys
This poster is a master work of color and design. Robys, who’s real name was Robert Wolff, designed it in 1935, the height of the Art Deco period. Two rare birds call attention to the brand, and at 78″ x 55″ inches, the viewer on the street would have been stopped in their tracks by this advertisement. RARE! Framed by the Studio Shop in Burlingame.
Nitrolian by Cappiello
Another gem by Italian Art Deco artist Leonetto Cappiello, this image perfectly illustrates the fast drying quality of Nitrolian paint! Said to be self portrait, depicting Leonetto painting the stairs of his atelier as his wife, Alice walks down them. Framed 20 years ago by Galleria Escolta, this frame should be replaced. Our framed poster sale amounts to an opportunity to buy this rare and valuable poster at a great price!
Cognac Monnet by Cappiello
One of Italian Poster Designer Leonetto Cappiello’s memorable designs, Cognac Monnet was created in 1927 and shows you cognac’s ability to warm with the clever phrase “The Sun in a Glass” under the elegant flapper. This example of the poster is in pristine condition and was framed by our framer in 2011.
Vinos y Coñac attributed to Badia de Vilata
Spanish Art Deco at it’s best. Bacchus and Pan are always men- why do men get to have all of the grape-ey fun? Here is a rare ‘girl’ or woman Bacchus figure, gracefully squeezing grapes from a vine which is woven into her headdress. This poster is framed with a ‘tinta negra’ or ‘built black’ frame with an gold and orange fillet, and set back from the plexiglas with spacer, in a treatment which highlights the drama of the image. Framed by Artscapes.
Favor Cycles by Jean Pruner
Every poster collector has seen the small 1935 Favor poster with blue figures in a circle, surrounded by red and white stripes. (image)It’s a classic from 1935. This poster is the source material for that image! It’s a French 1 sheet poster, created in 1927 by Jean Pruniere. It is extremely rare. We find turn of the century bicycle posters with greater frequency than we do Art Deco ones! The piece was framed by The Studio Shop, and the frame was designed by an interior designer and placed it in the Sunset Magazine Idea House in Healdsburg in 2012.
Musique Instruments Rennes by Lotti
This poster advertises the proud brand of Bossard -Bonnel in Rennes, France and was created in the deco period. Occasionally, you can find this piece with a banner on the bottom announcing that the store was founded in 1820 and that they are celebrating their centennial. Ours does not include the banner. Framed with a cherry wood moulding with a rounded profile which suggests the rounded arc of a grand piano.
Geisweiler by Marton
This stunning Art Deco design is really effective from afar. The bottle and glass appear to be floating in space, while the silvery ink which borders the poster set off the edges and contain the image. The technique of printing the stippled silver grey was tricky and Marton uses this skill in other posters as well. This example is framed with a wide, classic silver frame and was framed by the Studio Shop in 2009.
Le Nil by Cappiello
Part of Cappiello’s stable of techniques was the use of single figure, popping boldly out of black backgrounds. Le Nil, which was created in 1912 shows the artist’s versatility. The white elephant is draped in an elegant caftan, and trumpeting the slogan “I only smoke with Le Nil.”
Lolita by Roger Soubie
We rarely buy or sell movie posters, but this one is too good to pass up. Like the book, this 1962 film was controversial. The cast includes Shelly Winters, Peter Sellers and James Mason. Roger Soubie was an important illustrator of travel posters in the 1920s and 1930s, and created some very famous posters for Chamonix Mt. Blanc. This example is framed with a flat-profile wide silver moulding. The profile of the frame echoes the lettering on the poster, and the mottled silver tone of the frame picks up on the texture of the stone lithography. Bonus! This poster used to hang in the bar of the famous Alcazar Theatre in San Francisco.
Squelette des Oiseaux
This piece is from a series of teaching posters which were created around the turn of the century, and were printed by Champenois, the atelier which printed the fine posters of Alphonse Mucha. Educational charts became common in the 1800’s because the industrial revolution had created a new middle class, more children went to school and classroom size increased. These charts needed to be large in scale and bold in color so they could be seen from any seat in the classroom. Framed by North Berkeley Framing.
Fine Armagnac by Eugene Oge Eugene
Oge was a beloved Belle Epoque posterist who worked for atelier Charles Verneau for many years. Oge’s figures are caricature like- their facial expressions and gestures exaggerated- which means they translate emotion beautifully, an effective method in poster art. In this poster, two safe crackers are surprised when they open a safe and find Armagnac. The translation is “Nuts, there is no dough, but there is Armagnac, a true treasure”. This piece was framed by North Berkeley Framing and displayed in a law firm in San Francisco for many years.
Noveltex by Rene Gruau
This poster using a striking color palette and poised gentleman to advertise a luxury linen. Rene Gruau is one of the preeminent fashion illustrators of the 20th century, with a catalogue of work for Dior, Bemberg, The Lido and (other) As a child Gruau attended fashion shows at his mother’s knee, where he developed a keen eye for fashion and a love of women. Framed with a narrow black frame, set back with a spacer, very sharp frame for a very sharp poster!
Lido Bravissimo by Gruau
The Lido is a glamourous night club and cabaret on Paris’ famed Champs Elysees. Renovated in 1946, the club has been a destination for luxury entertainment ever since. This poster by Rene Gruau features dazzling showgirls and is framed with a pewter moulding and black silk liner. Framed by Artscapes Framing.
Freia Chocolate by A. Cometti This Norweigan chocolate maker startles the viewer with a bold image of a stork who has just delivered a baby, being rewarded with a chocolate bar. The Freia brand still exists and is now owned by Kraft food. The Art Deco poster was printed by prestigious print house Camis in Paris in the 1920s and is framed in a wide, square warm toned wooden moulding. Framed by Voila Gallery in Los Angeles.
Pelican Cigarettes by Charles Yray
A proud pelican casts a reverse shadow on the bright green wall behind him in this happy Art Deco Poster. The pelican wears a big smile, and eyelashes! The poster is embellished with silver ink in the outlines and was printed in France, circa 1925. Framed in a black frame with a dot pattern.
La Bouille Soleil
Winemakers, you will hold the trump card when you use our product! This poster advertises a ‘boullie’ or mixture which would fertilize grapes and protect them from mildew and black rot. The French grape crop had been nearly wiped out by phylloxera in the 19th century, and there was subsequently great demand for products like this. Framed with a simple orange moulding by our framer.
Carducci and Herman by David Lance Goines
A pleasing and natural design by master printmaker David Lance Goines which was created in 1981. The narrow shape of the poster emphasizes the length of the shovel. Poster is beautifully framed with a small inset of green mat covered with a wide grey mat and a frame which suggests the bark of a tree. Framed by The Studio Shop.
Domaine Chandon by David Lance Goines
A seductive nymph crowned with grape leaves hugs an abundant bunch of grapes to her chest and smiles. The model for this poster is a young Sophie Goines. Framed with a beautiful wooden ‘tinta negra’ frame with decorative pin markings by the Studio Shop.
Tentoostelling by Richard R. Roland Holst
In the style of the Vienna Secession, Holst, who was printmaker and ceramacist advertises an exhibition of prints. The image is of a tree with seeds, and the typestyle is distinctive. This piece is in an exquisite closed-corner frame which has an antiqued gold finish and is ornamented with floral rosettes in the corners.
Credit Nationale by Rene Lelong
After World War I, France set out to rebuild. The country, it’s population and it’s culture, all of which had been dealt a heavy blow as most of the battles were fought on French soil. This poster advertises a Reconstruction Bond, and features Marianne, France’s allegorical symbol in strong swords to ploughshares pose.
Prestito Nationale by Mario Borgoni
Mario Borgoni was a gifted Italian illusrtrator and draftsman. He worked in the Italian “Liberty” style, also known as Italian Art Nouveau. Later in career, he became the director of the prestigious print house Richter & C in Naples. In this image, the soldier is shown in retreat, brandishing his sword as he holds up the tattered Italian flag. This image was used in the Huntington Museum Show about World War I titled “Your Country Calls.” Framed in a triple frame, antiqued gold on the outside, flat walnut and a beaded fillet.
Do It Right Make it Bite
Cecil Beale created this inspiring poster to hang in factories and tell workers to concentrate on efficiency. The plane is meant to inspire a note of urgency- telling the worker that they are on the front line of this important war. Framed by our LA framer Allan Jeffries Framing with a 2 inch maple moulding and a black fillet.
Wine Land of California Map, Sherry and Sauterne by Amado Gonzalez
Amado Gonzalez studied with Diego Rivera in Mexico and immigrated to San Francisco where he worked as an illustrator and professor of art at San Francisco City College. In the 1960s he was hired by the Wine Advisory Board to illustrate a cookbook “Cooking with California Wine Makers and create a series of posters promoting California as the “Wine Land of America. The map shows which regions of Calfornia were associated with grape growing at the time. What is missing from the map is the interstate or Highway 5, which was started in 1966.
Vintage European Posters, Established 1997 is a Berkeley Based dealer in Original Advertising Posters. We offer linen backing, custom framing and a collection of over 2,500 original posters from Europe and the The United States.
Visit Our Showroom at 2201 Fourth Street in Berkeley, open Tuesdays, Wednesdays and Thursdays from 11-5
as well as select weekends and by appointment.
Open weekends include August 22-23, 2015 and Labor Day September 5, 6 and 7.
To Reach us, please call 510 843 2201 or email vintage firstname.lastname@example.org