“Modern” Technology in Advertising Posters
December 16, 2010 § Leave a comment
One of the features of many posters is ‘new’. The poster is, after all, advertising and ‘new’ or ‘new improved’ is a selling point in many company’s bag of tricks.
Part of what’s fun about looking at a collection of original vintage posters is seeing how products that we take for granted, things we can’t live without, were once novel inventions.
Lamp oil is an example of a product which was around for years, and civilized people depended on it to light their work places, their homes, the streets, their salons, restaurants and cafes. Posters for lamp oil rarely say ‘new’ instead they focus on ‘award winning’ or ‘rose tinted’ ‘hygenic’ and other qualities which serve to distinguish one brand from another.
With the invention of electric light, posters for lamp oil virtually disapeared.
Mankind has always been curious, and this is what has led to our ingenuity. Staying on top of technology is, today marketed as being clever, hip even. Take at look at these posters and realize that marketing a product to the consumer as ‘au courant’ is not so new in advertising.