A Short History of California’s Venerable Sunset Magazine

May 29, 2012 § 1 Comment


Dear Clients and Friends,

Hooray! It’s time for Sunset Celebration Weekend June 2-3. This is a show that
makes me just grin from ear to ear. Sunset personifies everything that is great about
being a Northern Californian, and we are pleased as punch to be part of it.


Sunset Magazine is a California treasure. Founded in 1898,
by the Southern Pacific Railroad, the magazine has been in continual publication
ever since, even producing an issue in May 1906 just following the San Francisco
earthquake which wiped out Sunset’s San Francisco offices and printing presses!

The seven acre Sunset campus is bordered by mature shade trees, landscaped
beautifully, and features demonstration gardens which showcase plants, building
materials, and techniques to beautify your garden and home. The Menlo Park
campus was built in 1951 with it’s first buildings designed by famed ranch house
architect Cliff May. It has been used as a headquarters for the magazine, its test
kitchen and its publishing division. The design-minded staff have lovingly improved
and manicured every square inch of the campus since then.

For one magical weekend every year, you can taste wine and beer, enjoy live music
and visit food trucks at the event. Don’t miss the idea house! There are cooking


Vendors sell plants, raised beds, and home and garden décor
as well as garden tools, hammocks, hats, and don’t forget the most exciting booth –
Vintage European Posters.

Kick off your summer with the toniest street fair on earth. Bring your friends and
neighbors. For children under 12, admission is free.

We hope to see you there.

Proud Californians-

Elizabeth, Charly and Em
Vintage European Posters

If you want to read more about Sunset’s incredibly rich history – famous artists designed covers, Herbert Hoover and Jack London wrote articles, and
readers traded recipes, check out Stanford University’s http://sunset-
magazine.stanford.edu/html/history.html it’s a fascinating read!


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