July 26, 2016 § Leave a comment
Anonymous, Printed in Belgium, circa 1910 Original Stone Lithograph
The bicycle was invented in the 1860’s and so was still a ‘new technology’ at the time this poster was made. European roads were used by horses and carriages and weren’t ideal for cycling, so velodromes and tracks were favored by early enthusiasts. This piece shows a track cyclist, intent on his goal of winning the race. The advertisement is for the bicycle and brags about the ball bearings which are ‘proven’ on the best courses. The artist does a tremendous job with detail and in particular captures the details of the bicycle all the way down to the toe clips.
This post was written by Elizabeth Norris, owner of Vintage European Posters
Vintage European Posters is a Berkeley based dealer of
Original French & American Advertising Posters.
Our Showroom is located at 2201 Fourth Street in Berkeley, corner of Allston Way.
Summer of 2016 we are open on Tuesdays, Wednesdays and Thursdays 11-5
and select weekends. Please call ahead to confirm our hours.
Our website www.vepca.com is always up to date.