La Bouillie Soleil

July 28, 2016 § Leave a comment

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Anonymous, Printed in France circa 1930 Original Stone Lithograph

This clever piece was created in the Art Deco period and features the high contrast colors which characterizes art deco graphic style. This poster is aimed at the small vintner and advertises a product “La Bouillie Soleil” which is described as a pulp or mash – and so probably includes both fertilizer and sulfur, and perhaps an insecticide. The tag line ‘the savior of your harvest.’ Is a reference to phylloxera, an aphid borne disease which had wiped out French vineyards in the mid 19th century. These products were essential in the reestablishment of French vineyards. The cards are meant to symbolize luck and therefore suggest that the user is a lucky farmer or wine maker.

 

 

This post was written by Elizabeth Norris, owner of Vintage European Posters 

Vintage European Posters is a Berkeley based dealer of
Original French & American Advertising Posters.
Our Showroom is located at 2201 Fourth Street in Berkeley, corner of Allston Way.
Summer of 2016 we are open on Tuesdays, Wednesdays and Thursdays 11-5
and select weekends. Please call ahead to confirm our hours.

Established in 1997, VEP now exhibits at 12 shows per year in California including
Dwell on DesignPalm Springs Modernism, and the Healdsburg Antiques on the Plaza. 

Our website www.vepca.com  is always up to date. 

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