October 7, 2016 § Leave a comment

For Immediate Release

#representationmatters: People of Color in Original Vintage Posters

Ephemera are powerful: Posters, postcards, handbills, placards, flyers are compelling from an artistic and typographic perspective, however they are also important from a socio-cultural standpoint.  Ephemera are original source material, which represent the attitudes of the time in which it was made.

These bits of media were meant to be discarded, luckily, much was collected; some intentionally, some by happenstance.  Elizabeth Norris, owner of Vintage European Posters in Berkeley California has been collecting ephemera since she was a child. It began with matchbooks, LPs, flyers and eventually led to a career as a poster dealer. Norris shows her collection of 2,500 original posters in a storefront in the industrial end of Berkeley’s Fourth Street neighborhood, at shows, and on her exhaustively catalogued website vepca.com

#representationmatters is on view in the VEPCA showroom from October 1st, 2016 to March 15th, 2017.

The show includes posters of Africa from Air France and other airlines, posters of Indochina, rum posters referencing plantations and posters advertising cleaning supplies (1895-1930) that depict exaggerated stereotypes.The material on display will change during the exhibit’s run.

“Nothing hides from the poster,” says Norris. “Cultural attitudes about gender, race and class are right out in the open in posters Our current show, #representationmatters, features images of non-white people and allows us to consider the impact of colonialism and racism in the 20th century.”

#RepresentationMatters dovetails with the Oakland Museum of California’s show All Power to the People: Black Panthers at 50. http://museumca.org/exhibit/all-power-people-black-panthers-50

Contact: Elizabeth Norris

e@vepca.com 510 390 1180

High resolution photos available


October 1, 2016 – March 15, 2017

Vintage European Posters Showroom

2201 Fourth Street  (corner of Allston Way)

Berkeley, CA

Check our blog below for open hours



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