Linen Backing and Poster Conservation

December 3, 2015 § Leave a comment

We are pleased to offer linen backing services for our clients here in our Berkeley Showroom. We handle hundreds of posters every year and can give estimates as to how much restoration is advised and what it costs. The turnaround is typically 6-8 weeks. We encourage you to bring your posters into the shop for examination and estimates.

What is linen backing?

It is a conservation method that has been used with posters for over a century.

Linen backing can flatten folds and creases in posters.

Today’s techniques utilizes 100 percent archival materials to stabilize and preserve vintage posters

Fragile posters are mounted onto a canvas backing with an acid free paper barrier between the poster and the cotton canvas.

The paste used in backing is an acid free vegetable cellulose paste which is water reversible.

Linen backing makes it possible to be handled without risking tears or further wear to the fragile paper

Once backed, posters can be restored. Some common restorations include piece in and color. Piece in uses old paper scrap to fill in paper losses. The addition is sanded to make it the same thickness as the poster, at which time it can be colored to blend in.

Restoration of color is done using acid free water color, watercolor pens, and colored pencils. Posters can lose pigment for a variety of reasons – folds, wear, sunlight and oxidation are some of them.

Optional additional services include washing, bleaching, and micro- trimming rough margins.

When is backing and restoration appropriate? 

When a poster has value, either monetary, historical, or sentimental

When a poster has been compromised in some way- torn, folded, water damaged

With advertising posters. Linen backing is the industry standard. However with rock posters and movie posters, linen backing is possible but some collectors frown on it.

4th lib before & after logo

This post was written by Elizabeth Norris,
Owner of Vintage European Posters
Founded 1997
Visit our collection of original advertising posters on the web
or in our showroom at 2201 Fourth Street in Berkeley, California

Framed Poster Catalogue- Our first Sale EVER!

August 16, 2015 § Leave a comment

Here is a list and photos of the original advertising posters which we currently have available framed. For the ‘dog days of summer’ and Labor Day Weekend, all of our framed posters are on sale, discounted by 20 percent. Help us clean out the shop and make room for all of the rare new posters we are adding to the collection this month! All frames are sold as is.

Nitrolian Leonetto Cappiello Original poster products

“Nitrolian” 1928,  65.50 x 50   (inches) $7,600

Toni Kola Original poster aperitif Robys

“Toni-Kola” 1935, 85 x 58 (inches) $6,800

“Cognac Monnet” 1927, 88 x 55.50 (inches) $8,800

Toni-Kola by Robys
This poster is a master work of color and design. Robys, who’s real name was Robert Wolff, designed it in 1935, the height of the Art Deco period.  Two rare birds call attention to the brand, and at 78″ x 55″ inches, the viewer on the street would have been stopped in their tracks by this advertisement. RARE! Framed by the Studio Shop in Burlingame.

Nitrolian by Cappiello
Another gem by Italian Art Deco artist Leonetto Cappiello, this image perfectly illustrates the fast drying quality of  Nitrolian paint! Said to be self portrait, depicting Leonetto painting the stairs of his atelier as his wife, Alice walks down them. Framed 20 years ago by Galleria Escolta, this frame should be replaced. Our framed poster sale amounts to an opportunity to buy this rare and valuable poster at a great price!

Cognac Monnet by Cappiello
One of Italian Poster Designer Leonetto Cappiello’s memorable designs, Cognac Monnet was created in 1927 and shows you cognac’s ability to warm with the clever phrase “The Sun in a Glass” under the elegant flapper. This example of the poster is in pristine condition and was framed by our framer in 2011.

Vinos y Conac Original Poster Spanish Art Deco

“Vinos y Conac”   c.1930   $6,800

Favor Shadow 1927 original stone lithograph bicycle motorcycle

“Favor (Shadow)” 1927, 66 x 49 (inches) $4,400

Musique Instruments Rennes Lotti Art Deco Original Stone Lithograph Vintage Poster

“Musique Intruments Rennes” 1925, 69 x 50 (inches) $4,800

Vinos y Coñac attributed to Badia de Vilata
Spanish Art Deco at it’s best. Bacchus and Pan are always men- why do men get to have all of the grape-ey fun? Here is a rare ‘girl’ or woman Bacchus figure, gracefully squeezing grapes from a vine which is woven into her headdress. This poster is framed with a ‘tinta negra’ or ‘built black’ frame with an gold and orange fillet, and set back from the plexiglas with  spacer, in a treatment which highlights the drama of the image. Framed by Artscapes.

Favor Cycles by Jean Pruner
Every poster collector has seen the small 1935 Favor poster with blue figures in a circle, surrounded by red and white stripes. (image)It’s a classic from 1935. This poster is the source material for that image! It’s a French 1 sheet poster, created in 1927 by Jean Pruniere. It is extremely rare. We find turn of the century bicycle posters with greater frequency than we do Art Deco ones! The piece was framed by The Studio Shop, and the frame was designed by an interior designer and placed it in the Sunset Magazine Idea House in Healdsburg in 2012.

Musique Instruments Rennes by Lotti
This poster advertises the proud brand of Bossard -Bonnel in Rennes, France and was created in the deco period. Occasionally, you can find this piece with a banner on the bottom announcing that the store was founded in 1820 and that they are celebrating their centennial. Ours does not include the banner. Framed with a cherry wood moulding with a rounded profile which suggests the rounded arc of a grand piano.

Geisweiler Martin Art Deco Original Stone Lithograph Vintage Poster Beverage Posters

“Geisweiler” 1921,   66.75 x 51   $2,450

“Le Nil” 1912, 54 x 70  $3,650

Lolita Roger Soubie Original Stone Lithograph Entertainment and Media

“Lolita” 1962, 66 x 51.50 $2,800

Geisweiler by Marton
This stunning Art Deco design is really effective from afar. The bottle and glass appear to be floating in space, while the silvery ink which borders the poster set off the edges and contain the image. The technique of printing the stippled silver grey was tricky and Marton uses this skill in other posters as well. This example is framed with a wide, classic silver frame and was framed by the Studio Shop in 2009.

Le Nil by Cappiello
Part of Cappiello’s stable of techniques was the use of single figure, popping boldly out of black backgrounds. Le Nil, which was created in 1912 shows the artist’s versatility. The white elephant is draped in an elegant caftan, and trumpeting the slogan “I only smoke with Le Nil.”

Lolita by Roger Soubie
We rarely buy or sell movie posters, but this one is too good to pass up. Like the book, this 1962 film was controversial. The cast includes Shelly Winters, Peter Sellers and James Mason. Roger Soubie was an important illustrator of travel posters in the 1920s and 1930s, and created some very famous posters for Chamonix Mt. Blanc. This example is framed with a flat-profile wide silver moulding. The profile of the frame echoes the lettering on the poster, and the mottled silver tone of the frame picks up on the texture of the stone lithography. Bonus! This poster used to hang in the bar of the famous Alcazar Theatre in San Francisco.

Squelette Des Oiseaux Original Stone Lithograph French

“Squelette Des Oiseaux” c. 1905,    64 x 44.50 (inches)   $2,100

Fine Armagnac Original Stone Lithograph Art Deco Oge French Advertising French Armagnac

“Fine Armagnac” 1902, 58 x 43 (inches) $2,100

Noveltex Chemises Rene Gruau Mid Century Original Poster French Fashion Menswear

“Noveltex” c. 1960 66 x 49.50 (inches) $3,200

Squelette des Oiseaux
This piece is from a series of teaching posters which were created around the turn of the century, and were printed by Champenois, the atelier which printed the fine posters of Alphonse Mucha. Educational charts became common in the 1800’s  because the industrial revolution had created a new middle class, more children went to school and classroom size increased. These charts needed to be large in scale and bold in color so they could be seen from any seat in the classroom. Framed by North Berkeley Framing.

Fine Armagnac by Eugene Oge Eugene
Oge was a beloved Belle Epoque posterist who worked for atelier Charles Verneau for many years. Oge’s figures are caricature like- their facial expressions and gestures exaggerated- which means they translate emotion beautifully, an effective method in poster art. In this poster, two safe crackers are surprised when they open a safe and find Armagnac. The translation is “Nuts, there is no dough, but there is Armagnac, a true treasure”. This piece was framed by North Berkeley Framing and displayed in a law firm in San Francisco for many years.

Noveltex by Rene Gruau
This poster using a striking color palette and poised gentleman to advertise a luxury linen. Rene Gruau is one of the preeminent fashion illustrators of the 20th century, with a catalogue of work for Dior, Bemberg, The Lido and (other) As a child Gruau attended fashion shows at his mother’s  knee, where he developed a keen eye for fashion and a love of women. Framed with a narrow black frame, set back with a spacer, very sharp frame for a very sharp poster!

Lido Bravissimo Rene Gruau Original French Poster Original Offset Lithograph

“Lido Bravissimo” 1983,   68 x 54.50 (inches)   $1,500

Freia Er Min Chokolade Original Swiss Poster Chocolate Posters Vintage Posters Archival Framing

“Freia” c.1925, 63.25  x 47 (inches)  $1,200

Pelican Cigarettes Original Stone Lithograph French Art Deco Original Posters

“Pelican” c. 1930, 36.50 x 24.50 (inches)   $1,750

Lido Bravissimo by Gruau
The Lido is a glamourous night club and cabaret on Paris’ famed Champs Elysees. Renovated in 1946, the club has been a destination for luxury entertainment ever since. This poster by Rene Gruau features dazzling showgirls and is framed with a pewter moulding and black silk liner. Framed by Artscapes Framing.

Freia Chocolate by A. Cometti This Norweigan chocolate maker startles the viewer with a bold image of a stork who has just delivered a baby, being rewarded with a chocolate bar. The Freia brand still exists and is now owned by Kraft food. The Art Deco poster was printed by prestigious print house Camis in Paris in the 1920s and is framed in a wide, square warm toned wooden moulding. Framed by Voila Gallery in Los Angeles.

Pelican Cigarettes by Charles Yray
A proud pelican casts a reverse shadow on the bright green wall behind him in this happy Art Deco Poster. The pelican wears a big smile, and eyelashes! The poster is embellished with silver ink in the outlines and was printed in France, circa 1925. Framed in a black frame with a dot pattern.

La Bouillie Soleil Original stone lithograph French poster Art Deco

“La Bouille Soleil” c.1930,    32.50 x 24 (inches)    $880

Carducci and Herman Original Poster David Lance Goines Vintage Poster

“Carducci & Herman” 1981, 27 x 17.75 (inches) $950

Domaine Chandon David Lance Goines Original Poster Vintage Posters Wine Posters

“Domaine Chandon” 1996, 27  x  17.50 $780

La Bouille Soleil
Winemakers, you will hold the trump card when you use our product! This poster advertises a ‘boullie’ or mixture which would fertilize grapes and protect them from mildew and black rot. The French grape crop had been nearly wiped out by phylloxera in the 19th century, and there was subsequently great demand for products like this. Framed with a simple orange moulding by our framer.

Carducci and Herman by David Lance Goines
A pleasing and natural design by master printmaker David Lance Goines which was created in 1981. The narrow shape of the poster emphasizes the length of the shovel. Poster is beautifully framed with a small inset of green mat covered with a wide grey mat and a frame which suggests the bark of a tree. Framed by The Studio Shop.

Domaine Chandon by David Lance Goines
A seductive nymph crowned with grape leaves hugs an abundant bunch of grapes to her chest and smiles. The model for this poster is a young Sophie Goines. Framed with a beautiful wooden ‘tinta negra’ frame with decorative pin markings by the Studio Shop.

40 Tentoonstelling Original Stone Lithograph Vintage Posters

“40 Tentoonstelling” 1917,   34 x 28.50 (inches)    $3,400

Credit National Original Posters Military WWI French Poster Stone Lithograph

“Credit National (Marion)” 1920, 50 x 37 (inches) $1,850

Prestito Nazionale Original Stone Lithograph Italian Posters Military WWI

“Prestito Nazionale” c. 1918, 43.50 x 31.75 $1,850

Tentoostelling by Richard R. Roland Holst
In the style of the Vienna Secession, Holst, who was printmaker and ceramacist advertises an exhibition of prints. The image is of a tree with seeds, and the typestyle is distinctive. This piece is in an exquisite closed-corner frame which has an antiqued gold finish and is ornamented with floral rosettes in the corners.

Credit Nationale by Rene Lelong
After World War I, France set out to rebuild. The country, it’s population and it’s culture, all of which had been dealt a heavy blow as most of the battles were fought on French soil. This poster advertises a Reconstruction Bond, and features Marianne, France’s allegorical symbol in strong swords to ploughshares pose.

Prestito Nationale by Mario Borgoni
Mario Borgoni was a gifted Italian illusrtrator and draftsman. He worked in the Italian “Liberty” style, also known as Italian Art Nouveau. Later in career, he became the director of the prestigious print house Richter & C in Naples. In this image, the soldier is shown in retreat, brandishing his sword as he holds up the tattered Italian flag.  This image was used in the Huntington Museum Show about World War I titled “Your Country Calls.” Framed in a triple frame, antiqued gold on the outside, flat walnut and a beaded fillet.

Do It Right Make It Bite Original Military WWII Original Offset Lithograph

“Do It Right Make It Bite” 1942, 44.75 x 32.75 $1,600

Do It Right Make it Bite
Cecil Beale created this inspiring poster to hang in factories and tell workers to concentrate on efficiency. The plane is meant to inspire a note of urgency- telling the worker that they are on the front line of this important war. Framed by our LA framer Allan Jeffries Framing with a 2 inch maple moulding and a black fillet.

California Wine Land Poster Original Offset Lithograph Amado Gonzalez Original Wine Poster

“California Wine Land- Sauterne” c. 1965   33 x 25.50 (inches)   $780

California Wine Land Poster Original Offset Lithograph Amado Gonzalez Original Wine Poster

“California Wine Land -CA Map” c. 1965, 45 x 33 (inches) $1,400

California Wine Land Poster Original Offset Lithograph Amado Gonzalez Original Wine Poster

“California Wine Land-Sherry” c.1965 33 x 25.50 (inches) $780

Wine Land of 
California Map, Sherry and Sauterne by Amado Gonzalez
Amado Gonzalez  studied with Diego Rivera in Mexico and immigrated to San Francisco where he worked as an illustrator  and professor of art at San Francisco City College. In the 1960s he was hired by the Wine Advisory Board to illustrate a cookbook “Cooking with California Wine Makers and create a series of posters promoting California as the “Wine Land of America. The map shows which regions of Calfornia were associated with grape growing at the time. What is missing from the map is the interstate or Highway 5, which was started in 1966.

Alcyon Cycles Original Stone lithograph Bicycle Poster Vintage Poster

“Alcyon” c. 1930, 29 x 20.75 (inches) $1,500

Cognac Jacquet Original Stone Lithograph Spirits Poster French Advertising Poster

“Cognac Jacquet” c. 1905, 50.75 x 67.50 (inches) $2,800

Eden au Lac Zurich Original Swiss Poster Travel Poster

“Eden au Lac Zurich” c.1930, 12.50 x 9.50 (inches) $350

Alexander Original Magician Poster Stone Lithograph

“Alexander” c. 1910, 43.50 x 19.75 $1,450

Grace Line Original Luggage Label

“Grace Line” 13 x 10.50 $480

Original Stone lithograph French Posters

“Paris Grande Saison” 1939, 46 x 31. 50 (inches) $1,250

Bally Blonde Bernard Villemot Original Color Lithograph

“Bally (Blonde)” 1982, 31 x 22 (inches) $950

“I Don’t Care…” 1989, 58.50 x 50.75 (inches) $1,800

Bally Ballerina Pierre Fix-Masseau Original color lithograph Original bally poster

“Bally (Ballerina)” c. 1975 28 x 20.50 (inches) $980

La Loie Fuller Original Cheret poster Original Stone lithograph Original maitre de l'affiche

“La Loie Fuller Maitre Pl. 73” 23.50 x 19.50 (inches) $1,950

Le Pacific Original Stone Lithograph French advertising posters

“Le Pacific” c. 1900 68 x 52 (inches) $3,800

Lex Window card Original Window Card Original Beverage Poster

“Lex” c. 1950 17.25 x 13 (inches) $700

Dehaynin Charbons Cappiello Label Original Stone lithograph

“Dehaynin” 15.75 x 11.50 (inches) $800

Liberte Original travel poster

“Liberte” c. 1955 12 x 8.50 (inches) $460

Cercle Artistique Original maitre Pl. 212

“Cercle Artistique Maitre Pl 212” 1899 20.75 x 17.75 $1,650

Olida Label Original food label Stone lithograph

“Olida Label” 11.50 x 11 (inches) $750

“Parfumerie” c.1895 27.25 x 23 (inches) $3,250

Theodora Maitre Pl. 214 Original Stone lithograph French theater poster

“Theodora Maitre Pl. 214” 1900 20.50 x 16.50 (inches) $1,375

“Pierrot” 13 x 10.50 (inches) $750

“Un Raisa” c.1950 18.75 x 13.50 (inches) $700

“Le Rouge Baiser-Blindfold” c.1949 27 x 22.50 (inches) $1,200

A Trip to China Town Maitre Pl 184

“A Trip to China Town Maitre Pl. 184” 1899 18.50 x 16.50 (inches) $1,200

“United States Lines” 10.50 x 9.75 $480

“US Navy” 13 x 9.75 $420

Original Stone Lithograph Horizontal Poster Magician poster

“Great Chang & Fak Hongs Noe Arc” c. 1920 31 x 44.25 (inches) $1,600

“Nuova Zolforatrice” c. 1900 47 x 36 (inches) $2,100

“Championnat Du Monde 500” 1963 39.50 x 29.50 (inches) $1,350

Vintage European Posters, Established 1997 is a Berkeley Based dealer in Original Advertising Posters. We offer linen backing, custom framing and a collection of over 2,500 original posters from Europe and the The United States.
Visit Our Showroom at 2201 Fourth Street in Berkeley, open Tuesdays, Wednesdays and Thursdays from 11-5
as well as select weekends and by appointment.
Open weekends include August 22-23, 2015 and Labor Day September 5, 6 and 7.
To Reach us, please call 510 843 2201 or email vintage

Vintage Posters Island Style

December 9, 2010 § Leave a comment

Maui Sunrise over Lanai

Maui Sunrise over Lanai

If you are a vintage poster enthusiast, you probably look for galleries whenever you travel. You are liable to find poster dealers in major cities- New York, Chicago, San Francisco, Paris.  It is more of a surprise to find an enormous collection on a tiny Pacific Island.  Alan Dickar started dealing in antique posters in New York in the early 1990s.  He moved to California, where he established himself at shows.  I met him in 1997, and we soon began to work together.  We loved doing the now defunct PMA collectibles show, where we met actresses from Planet of the Apes, Michael Jackson and got a nice smile and a wave from Neil Young.  Ever restless, Alan travelled to Maui Hawaii in the year 2001 and set up a temporary installation.  His plan was to find a way to do shows there, and to return to the Bay Area after a few months.

Success changed that plan.  Soon, I was busy culling the California collection and shipping enormous tubes of posters to him every month.  Eventually, when it became clear that the island had  it’s hold on Alan, we split up the businesses. I bought the California business and Alan went on to sign a lease in Maui.  Today he still operates Vintage European Posters at 744 Front Street in Lahaina.  We have remained great friends, and have independently continued to cultivate separate contacts in France.  This is a tremendous asset to us because it means we turn up different posters and can share our finds.

The VEP Maui Storeroom

The VEP Maui Storeroom

Alan, at the VEP Showroom, in his element

Alan, at the VEP Showroom, in his element

Last month I paid a visit to the Maui shop.  The staff in the shop are friendly and helpful, and they have made some great improvements since my last trip.  In addition to the gallery, VEP Maui now has a well organized storeroom and workshop, where I was able to comb through extra goodies.  Also, there is a very professional linen backing studio on the other side of the island with an innovation I’ve not seen before- a lighted table.  This is useful in looking at paper before backing to see hairline cracks and areas where paper may be thin.  It helps avoid problems when the posters are wet to see the fragile areas ahead of time.  Brilliant! While I was there,  I saw a Parapluie Revel which had been de-zinced (Some posters were mounted onto zinc so they could be displayed outdoors for an extended period of time without disintegrating.) and was about to be mounted and restored.

Parapluie Revel, de-zinced

Parapluie Revel, de-zinced

Lighted linen backing table

Lighted linen backing table

I also got to visit with our Framer, Glenn Young of Artscapes framing who lives upcountry in  Maui and commutes to the Bay Area to run the Campbell shop.  He took us on a beautiful hike to Twin Falls where we swam under the waterfall.

Artscapes' Glenn Young on a hike to Twin Falls

Artscapes' Glenn Young on a hike to Twin Falls

Family Photo, Twin Falls

Family Photo, Twin Falls

Care and feeding of a Vintage Poster

February 3, 2010 § Leave a comment

In my last post, we talked about all of the new travel posters being shipped to our paper conservator. Today we follow up on the question “What happens to the posters on paper?

The conservator receives the posters and measures and evaluates them.  They look for tears, creases, foxing (mold) tape and other imperfections, and then they send us an estimate of costs to mount and restore the posters.

We prefer to buy posters in ‘A’ condition- those that need no restoration, but that is not always possible.  Paper builds up acid over time, it gets brown and brittle, and every time it is handled, there is risk of damage.  When posters are folded for years, the acid build up on the folds is noticeable, and the paper can tear easily on the fold.

Once approved, the posters are wet mounted.  They are washed and then mounted onto acid free paper and cotton duck fabric which has been stretched onto a frame.  The posters stay on the frame, where they cure.  Next, conservation artists get to work.  If a poster is missing paper, the conservator will trace the loss to create a template.  Then, they search for a paper match to fill in the loss.  They try to find paper scraps from the same time period and country as the poster they are restoring if possible.  The scrap will be trimmed using the template, and then pieced in.  Lastly, the piece in is colored using water color pens to blend it with the surrounding paper.

Good restoration should be visible.  It shouldn’t be a surprise to you, the buyer, and it should always be 100% water reversible.  Here at VEP, we work with the best conservators to ensure that every poster we find is restored to archival standard.

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