Japonism & Posters of the Belle Epoque

September 13, 2016 § Leave a comment

If you didn’t catch last spring’s Looking East: How Japan Inspired Monet, Van Gogh and other Western Artists‘ at the Asian Art Museum, please visit the show online.

The AAM did a great job explaining and showcasing, in detail, the way Japanese art influenced Western painters, printmakers, and more. Both the 1862 International Exposition in London and the 1867 International Exposition in Paris showcased Japanese fine and decorative arts bringing this hitherto unknown style to the forefront of Western consciousness. A new form of artistic expression, Japonisme, was created and influenced everything from the great Impressionist to the artists of the Belle Epoque.

Another source of inspiration for the artist of the day was an exhibit in 1890 at L’École des Beaux-Arts in Paris. The ukiyo-e woodblock prints with their crisp colors and use of negative space were in stark contrast to the intricately detailed paintings created by Western masters. These influences brought a sense of modernity and a fresh perspective to French, English, and American artists alike.

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The Century: July, by Charles Woodbury, 1895.

In this show, the Asian Art Museum used this Charles Woodbury poster as the cover of their program, his influences are immediately recognizable as is the blending of Eastern and western techniques. The show also featured the work of Eugene Grasset and Will Bradley, two of VEPCA’s favorites.

To learn more about Japonisme and it’s influence on Western artist, take a look at these great sources:

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Established 1997
Member IVPDA
Our Shop:2201 Fourth Street, Berkeley Corner of Allston Way
Summer Hours Tuesday- Thursday 11-5
and select weekends 

Also available by appointment 

Please call 510 843 2201 or email vintage posters@vepca.com to confirm hours.

Visit our collection on the web at vepca.com

How Much Cover is Too Much, or Too Little? The French bathing suit controversy as represented in original source material

September 1, 2016 § Leave a comment

French beaches, or more accurately, the mayors of some French beach towns, have made headlines in recent weeks for their, so called, “Burkini Ban.” Many, including the New York Times and CNN, have commented on everything from the socio-political nature of the decision to it’s oddly hypocritical tone in the face of our more modern and multicultural western identity.

Posters, primary source documentation that speaks volumes to the ideals and cultural customs of their time, are snapshots into the past. The posters below highlight the fluid nature of French and Italian beach fashion across the decades.

This poster shows women, and men, in an array of beach wear. You can spot everything from bikinis and swim trunks to the couple in a high necked, full length gown and suit.

The swimsuit worn by the sunbather in this poster would seem harmless to many today. However, it was still considered revealing to many during that time.

This swimwear advertisement, from the same time period as the one above, leaves little to the imagination. Showcasing a naked woman in order to sell products was nothing new by this era but using this as an advertisement for beach wear, then policing what women wear at the beach shows the contradictory nature of the time. It also highlights how little has changed since then.

This poster advertises 150 years for the Baths of Rimini. Interestingly, Rimini is the same beach town mentioned in the New York Times article that inspired this piece. It begs the question; how will women’s self expression and personal representation be viewed by the world on the Rimini bath’s 170th anniversary?

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This post was written by Susannah Starr, Summer Intern and Edited by Elizabeth Norris,  Vintage European Posters

Established 1997

Member IVPDA

Our Shop: 2201 Fourth Street, Berkeley Corner of Allston Way

Summer Hours Tuesday- Thursday 11-5 

and select weekends 

Also available by appointment 

Please call 510 843 2201 or email vintage posters@vepca.com to confirm hours.

Visit our collection on the web at vepca.com

 

 

Cognac Sauvion

July 30, 2016 § Leave a comment

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by J. Stall, Printed 1925 in France, Original Lithograph on cardboard

A playful poster featuring a Pierrot popping out from a solid black background. This example was printed on cardboard or ‘carton’ as it is called in France. The piece has a string looped through grommets at the top. These window cards were designed to hang in store windows or directly on cash registers as ‘point of purchase’ advertising.

This post was written by Elizabeth Norris, owner of Vintage European Posters 

Vintage European Posters is a Berkeley based dealer of
Original French & American Advertising Posters.
Our Showroom is located at 2201 Fourth Street in Berkeley, corner of Allston Way.
Summer of 2016 we are open on Tuesdays, Wednesdays and Thursdays 11-5
and select weekends. Please call ahead to confirm our hours.

Established in 1997, VEP now exhibits at 12 shows per year in California including
Dwell on DesignPalm Springs Modernism, and the Healdsburg Antiques on the Plaza. 

Our website www.vepca.com  is always up to date. 

La Bouillie Soleil

July 28, 2016 § Leave a comment

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Anonymous, Printed in France circa 1930 Original Stone Lithograph

This clever piece was created in the Art Deco period and features the high contrast colors which characterizes art deco graphic style. This poster is aimed at the small vintner and advertises a product “La Bouillie Soleil” which is described as a pulp or mash – and so probably includes both fertilizer and sulfur, and perhaps an insecticide. The tag line ‘the savior of your harvest.’ Is a reference to phylloxera, an aphid borne disease which had wiped out French vineyards in the mid 19th century. These products were essential in the reestablishment of French vineyards. The cards are meant to symbolize luck and therefore suggest that the user is a lucky farmer or wine maker.

 

 

This post was written by Elizabeth Norris, owner of Vintage European Posters 

Vintage European Posters is a Berkeley based dealer of
Original French & American Advertising Posters.
Our Showroom is located at 2201 Fourth Street in Berkeley, corner of Allston Way.
Summer of 2016 we are open on Tuesdays, Wednesdays and Thursdays 11-5
and select weekends. Please call ahead to confirm our hours.

Established in 1997, VEP now exhibits at 12 shows per year in California including
Dwell on DesignPalm Springs Modernism, and the Healdsburg Antiques on the Plaza. 

Our website www.vepca.com  is always up to date. 

Cycles Lea

July 26, 2016 § Leave a comment

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Anonymous, Printed in Belgium, circa 1910 Original Stone Lithograph

The bicycle was invented in the 1860’s and so was still a ‘new technology’ at the time this poster was made. European roads were used by horses and carriages and weren’t ideal for cycling, so velodromes and tracks were favored by early enthusiasts. This piece shows a track cyclist, intent on his goal of winning the race. The advertisement is for the bicycle and brags about the ball bearings which are ‘proven’ on the best courses. The artist does a tremendous job with detail and in particular captures the details of the bicycle all the way down to the toe clips.

This post was written by Elizabeth Norris, owner of Vintage European Posters 

Vintage European Posters is a Berkeley based dealer of
Original French & American Advertising Posters.
Our Showroom is located at 2201 Fourth Street in Berkeley, corner of Allston Way.
Summer of 2016 we are open on Tuesdays, Wednesdays and Thursdays 11-5
and select weekends. Please call ahead to confirm our hours.

Established in 1997, VEP now exhibits at 12 shows per year in California including
Dwell on DesignPalm Springs Modernism, and the Healdsburg Antiques on the Plaza. 

Our website www.vepca.com  is always up to date. 

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