Linen Backing and Poster Conservation

December 3, 2015 § Leave a comment

We are pleased to offer linen backing services for our clients here in our Berkeley Showroom. We handle hundreds of posters every year and can give estimates as to how much restoration is advised and what it costs. The turnaround is typically 6-8 weeks. We encourage you to bring your posters into the shop for examination and estimates.

What is linen backing?

It is a conservation method that has been used with posters for over a century.

Linen backing can flatten folds and creases in posters.

Today’s techniques utilizes 100 percent archival materials to stabilize and preserve vintage posters

Fragile posters are mounted onto a canvas backing with an acid free paper barrier between the poster and the cotton canvas.

The paste used in backing is an acid free vegetable cellulose paste which is water reversible.

Linen backing makes it possible to be handled without risking tears or further wear to the fragile paper

Once backed, posters can be restored. Some common restorations include piece in and color. Piece in uses old paper scrap to fill in paper losses. The addition is sanded to make it the same thickness as the poster, at which time it can be colored to blend in.

Restoration of color is done using acid free water color, watercolor pens, and colored pencils. Posters can lose pigment for a variety of reasons – folds, wear, sunlight and oxidation are some of them.

Optional additional services include washing, bleaching, and micro- trimming rough margins.

When is backing and restoration appropriate? 

When a poster has value, either monetary, historical, or sentimental

When a poster has been compromised in some way- torn, folded, water damaged

With advertising posters. Linen backing is the industry standard. However with rock posters and movie posters, linen backing is possible but some collectors frown on it.

4th lib before & after logo

This post was written by Elizabeth Norris,
Owner of Vintage European Posters
Founded 1997
Visit our collection of original advertising posters on the web
or in our showroom at 2201 Fourth Street in Berkeley, California

Poster References in the DeYoung’s current exhibition “Jewel City – Art from Panama Pacific International Exhibition”

November 17, 2015 § Leave a comment


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It is always a treat to find references to the ubiquity of posters in paintings. Attending museum exhibits which focus on the past 150 years often include both advertising posters from the period as well as art with life on city streets as it’s subject. If the viewer is attuned to posters, they can be spotted in some of these paintings and photographs.


Panama Pacific International Exposition Poster (via

In the current show at the DeYoung, the obvious poster is the one advertising the fair itself. As is the case with most world’s fair posters, they artist won a poster competition and their design was selected by a committee to advertise the Fair.

The winning design was by Perham Nahl and features the son of Jupiter parting the earth to reveal San Francisco in the background. The poster is quite small- measuring 13 3/8″ x 24″  and the color palette is subtle.

Devambez, André - La Charge (1902)

Andre Devambez – La Charge (1902) (via

The poster within a painting which really struck me though was “The Charge” by Andre Eduoard Devambez. This painting, which is on loan from the Musee D’Orsay is apparently the most famous work by the artist. It features a street scence in Montmarte- a conflict between demonstrators and police, and is painted with an unusual perspective- as if viewed by the painter from above the scene. I was struck by the fact that the street in the scene was dotted with poster kiosks on both sides of the street, and that they serve to punctuate the street. And then I realized the artist’s name was Devambez. Possibly this was a coincidence, but the last name is also that of one of the very famous poster printers, which we have catalogued on numerous occasions. The placard at the DeYoung mentions that Devambez’s family printed the catalogue of French art on view in the French Pavilion at the Exposition. So my hunch that this artist would be from the very same family who printed the legendary posters of Leonetto Cappiello among others grew stronger.


Veuve Amiot by Leonetto Cappiello 1922 (via

It turns out that the Devambez printing house was established long before the hey day of Cappiello. Eduoard Devambez was himself an artist, and his print house was highly respected for it’s work with engraving, copper plate etching, typography, lithography, calligraphy, book binding, stamping and won awards at world’s fairs. Devambez was awarded the prestigious work of printing presentation books, menus for visiting foreign monarchs and became the official engraver for the Royal family of Portugal.

It is Eduard Devambez’s son who created “The Charge” in 1902. While I was studying the painting at the DeYoung, a docent led tour came into the gallery, and we learned about how the paintings for the French Pavilion at the Pan Pacific made their harrowing journey to San Francisco.

Of course a worlds’s fair- like an Olympics- is planned for by its host city and by participants for years ahead of the actual event. The art slated for display at the French Pavilion had already been discussed, when war broke out on July 28, 1914.

Much of World War I was fought on the open ocean, so transporting goods across the Atlantic was tricky. Munitions and supplies were the priority, and those shipments were targets. France was eager to keep its word to display art at the Pan Pacific Exposition, and to show the superiority of their artists. This, coupled with the fact that many precious artworks in French museums were being crated up and hidden from possible theft, made sending the works oversea an even greater imperative.

So how was it done? The allies made use of what was called the Christmas Ship. This ship was packed with clothing, toys and food donated by American children and intended for British and Belgian children as a goodwill gesture. The ship was unloaded at a number of ports in Europe. Amid great secrecy, the Christmas Ship was loaded with precious works of art destined for the 1915 Pan Paciifc Worlds Fair in San Francisco. Because of the opening of the Panama Canal, the journey was shortened by 8,000 miles.

This blog post was written by Elizabeth Norris, principal of Vintage European Posters. Please visit the Vintage European Posters website to view our extensive collection of original advertising posters.

Our showroom at 2201 Fourth Street is open

Tuesday- Sunday for the 2015 Holiday Season.

(closed on Thanksgiving)

Shop Hours 11-6 Saturdays

                        11-5 other days

Vintage Cyclists Leave an Indelible Mark

October 28, 2015 § Leave a comment

La Francaise Diamant Original Poster

La Francaise Diamant
Original Cycling Poster by Marodon printed circa 1910

Technology changes the world. We see that everyday – our smart phones, our appliances, we can’t even begin to imagine how we lived without them. And then there are other things that we use everyday that we think of as traditional, even old fashioned. Bicycles are a great example. But if you think about it- they were a new technology less than 200 years ago. And they were a game changer! Roads were rudimentary at best- used by horses and carriages, and the demand for smoother roads for cyclists led to paving, which we now take for granted. Bikes changed the world for women- who could all of a sudden leave home without their husband or a chaperone, and they led to shorter skirts, eventually pants, and before you know it- women had the vote.

We have been collecting and selling bicycle posters for almost 20 years, and in the past year have added more than 30 really good original French bike posters to our collection. You can see the whole collection on our website. We look at these posters as artifacts, and documents, not just as decoration, although, by all means, please buy the ones you like and hang them in your home. Most of the time, the figures on the bicycle poster are made up- they have sprung from the imagination of an illustrator, they are idealist images that conjure up beauty, or strength or sport. When I found The “La Francaise Diamant” poster, I was tickled by the fact that it featured real people, probably famous racers of the time period.

It turns out that the E. Georget on the left is Emile Georget (1881-1960) who raced in the Tour de France 9 times. In 1910 he was France’s Road Champion, which is probably why The La Francaise Diamant  Company chose to feature him. Recently we met modern day illustrator Karl Edwards, who is an artist of many talents, with a specialty in bicycle illustration, and from his library of historic bike source material came the following photos of what Mr. Georget and Mr. Friol Looked like on their bikes.


This post was written by Elizabeth Norris, Vintage European Posters.
Vintage European Posters was established in 1997.
Our showroom is located at 2201 Fourth Street in Berkeley, California.
You can reach us by phone 510/843-2201 or by email vintage
Our website is always up to date
And YES, we want to buy your posters!

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Save the Date! Vintage Posters on Catalina Island Sept 19 & 20 & Abbott Kinney Festival Sept 27

September 1, 2015 § 1 Comment

Foutauet Amer Picon Chaud c. 1930 50. x 35.5 Very Fine Condition

Amer Picon Chaud
c. 1930 50. x 35.5
Very Fine Condition

Anonymous Vinaigreries Generales c.1890 15 x 15 Fine Condition

Vinaigreries Generales
c.1890 15 x 15
Fine Condition

Anonymous Black & White Scotch Whisky c. 1960 50. x 35.75 Very Fine Condition

Black & White Scotch Whisky
c. 1960 50. x 35.75
Very Fine Condition

Dear Clients & Friends in Southern California,

I’m writing to invite you to a couple of September events which are new for us. One of them is on Catalina Island, and the other is in Santa Monica. I should start by saying that right after Dwell on Design, I went to France and Switzerland for a long trip, and, drunk with the power of the strong dollar, purchased 410 new posters. So, saying we have new acquisitions is an understatement. If you need to see them now, you can take a look at our website.

Paul Mohr Composition des Moines 1925 68.25 x 39.75 Very Good Condition

Paul Mohr
Composition des Moines
1925 68.25 x 39.75

Bernard Villemot La Bourgogne 1984 47 x 30. Fine Condition

Bernard Villemot
La Bourgogne
1984 47 x 30.
Fine Condition

Anonymous Gallia Oeufs Seches 1921 77 x 53.5 Fine Condition

Gallia Oeufs Seches
1921 77 x 53.5
Fine Condition

I hope you will come and join us for a peek at these treasures.

September 19th & 20th we will exhibit our collection at Overlook Hall on Catalina Island. Originally built in 1929, the building was designed in the manner of an Italian chapel, and served for many years as the community’s Christian Science Church. Completely renovated in 2010, the space features beamed ceilings, original Douglas-fir floors and spacious windows.

Our event is free, and it coincides with the 57th Annual Catalina Festival of Art, the longest running annual event on the island. Book your hotel now because it’s sure to fill up! Here’s a link to the Catalina Ferry from Long Beach, and here is the one from Dana Point.

A. Pomi Luxardo (Shadow) 1938 54.5 x 38.5 Very Fine Condition

A. Pomi
Luxardo (Shadow)
1938 54.5 x 38.5
Very Fine Condition

Loterie Nationale A Nouveau Franc

Loterie Nationale- A Nouveau Franc 1960 22.75 x 15 Very Fine Condition

Van Nelles Pakjes Koffie

Anonymous Van Nelle’s Koffie c.1950 30.25 x 19.25 Very Fine Condition

The following weekend, we will participate in the Abbot Kinney Festival on Sunday, September 27th. This show, now in it’s 31st year, might be too crazy for most, and Catalina will be a more peaceful way to look at posters, however, if you’re up for the crowds, come and say hello!

Raymond Savignac Les Puces c.1980 21.75 x 16.5 Very Fine Condition

Raymond Savignac
Les Puces
c.1980 21.75 x 16.5
Very Fine Condition

Biere Fine Luxem

Vertil Biere Fine Luxem c.1930 19.25 x 13.5 Very Fine Condition

Loterie Nationale (Elephants)

Lucien Boucher Loterie Nationale- Tranche des Gros Lots (Elephants) c.1948 23.5 x 16 Very Fine Condition

Kyaprbueb Volga Visitez L'URSS 1957 34.5 x 23 Fine Condition

Volga Visitez L’URSS
1957 34.5 x 23
Fine Condition

With Every Good Wish,
Elizabeth (Can’t stop collecting)
Christopher (King of Logistics)
Kate (I can’t believe I photographed 410 posters)

Vintage European Posters
2201 Fourth St.
Berkeley, CA
On the corner of Allston Way

The Details:
Catalina Island Show
September 19-20

Overlook Hall
Saturday & Sunday 10- 6P

Abbot Kinney Festival
Sunday, September 27th (1 day only)
10- 6P

Framed Poster Catalogue- Our first Sale EVER!

August 16, 2015 § Leave a comment

Here is a list and photos of the original advertising posters which we currently have available framed. For the ‘dog days of summer’ and Labor Day Weekend, all of our framed posters are on sale, discounted by 20 percent. Help us clean out the shop and make room for all of the rare new posters we are adding to the collection this month! All frames are sold as is.

Nitrolian Leonetto Cappiello Original poster products

“Nitrolian” 1928,  65.50 x 50   (inches) $7,600

Toni Kola Original poster aperitif Robys

“Toni-Kola” 1935, 85 x 58 (inches) $6,800

“Cognac Monnet” 1927, 88 x 55.50 (inches) $8,800

Toni-Kola by Robys
This poster is a master work of color and design. Robys, who’s real name was Robert Wolff, designed it in 1935, the height of the Art Deco period.  Two rare birds call attention to the brand, and at 78″ x 55″ inches, the viewer on the street would have been stopped in their tracks by this advertisement. RARE! Framed by the Studio Shop in Burlingame.

Nitrolian by Cappiello
Another gem by Italian Art Deco artist Leonetto Cappiello, this image perfectly illustrates the fast drying quality of  Nitrolian paint! Said to be self portrait, depicting Leonetto painting the stairs of his atelier as his wife, Alice walks down them. Framed 20 years ago by Galleria Escolta, this frame should be replaced. Our framed poster sale amounts to an opportunity to buy this rare and valuable poster at a great price!

Cognac Monnet by Cappiello
One of Italian Poster Designer Leonetto Cappiello’s memorable designs, Cognac Monnet was created in 1927 and shows you cognac’s ability to warm with the clever phrase “The Sun in a Glass” under the elegant flapper. This example of the poster is in pristine condition and was framed by our framer in 2011.

Vinos y Conac Original Poster Spanish Art Deco

“Vinos y Conac”   c.1930   $6,800

Favor Shadow 1927 original stone lithograph bicycle motorcycle

“Favor (Shadow)” 1927, 66 x 49 (inches) $4,400

Musique Instruments Rennes Lotti Art Deco Original Stone Lithograph Vintage Poster

“Musique Intruments Rennes” 1925, 69 x 50 (inches) $4,800

Vinos y Coñac attributed to Badia de Vilata
Spanish Art Deco at it’s best. Bacchus and Pan are always men- why do men get to have all of the grape-ey fun? Here is a rare ‘girl’ or woman Bacchus figure, gracefully squeezing grapes from a vine which is woven into her headdress. This poster is framed with a ‘tinta negra’ or ‘built black’ frame with an gold and orange fillet, and set back from the plexiglas with  spacer, in a treatment which highlights the drama of the image. Framed by Artscapes.

Favor Cycles by Jean Pruner
Every poster collector has seen the small 1935 Favor poster with blue figures in a circle, surrounded by red and white stripes. (image)It’s a classic from 1935. This poster is the source material for that image! It’s a French 1 sheet poster, created in 1927 by Jean Pruniere. It is extremely rare. We find turn of the century bicycle posters with greater frequency than we do Art Deco ones! The piece was framed by The Studio Shop, and the frame was designed by an interior designer and placed it in the Sunset Magazine Idea House in Healdsburg in 2012.

Musique Instruments Rennes by Lotti
This poster advertises the proud brand of Bossard -Bonnel in Rennes, France and was created in the deco period. Occasionally, you can find this piece with a banner on the bottom announcing that the store was founded in 1820 and that they are celebrating their centennial. Ours does not include the banner. Framed with a cherry wood moulding with a rounded profile which suggests the rounded arc of a grand piano.

Geisweiler Martin Art Deco Original Stone Lithograph Vintage Poster Beverage Posters

“Geisweiler” 1921,   66.75 x 51   $2,450

“Le Nil” 1912, 54 x 70  $3,650

Lolita Roger Soubie Original Stone Lithograph Entertainment and Media

“Lolita” 1962, 66 x 51.50 $2,800

Geisweiler by Marton
This stunning Art Deco design is really effective from afar. The bottle and glass appear to be floating in space, while the silvery ink which borders the poster set off the edges and contain the image. The technique of printing the stippled silver grey was tricky and Marton uses this skill in other posters as well. This example is framed with a wide, classic silver frame and was framed by the Studio Shop in 2009.

Le Nil by Cappiello
Part of Cappiello’s stable of techniques was the use of single figure, popping boldly out of black backgrounds. Le Nil, which was created in 1912 shows the artist’s versatility. The white elephant is draped in an elegant caftan, and trumpeting the slogan “I only smoke with Le Nil.”

Lolita by Roger Soubie
We rarely buy or sell movie posters, but this one is too good to pass up. Like the book, this 1962 film was controversial. The cast includes Shelly Winters, Peter Sellers and James Mason. Roger Soubie was an important illustrator of travel posters in the 1920s and 1930s, and created some very famous posters for Chamonix Mt. Blanc. This example is framed with a flat-profile wide silver moulding. The profile of the frame echoes the lettering on the poster, and the mottled silver tone of the frame picks up on the texture of the stone lithography. Bonus! This poster used to hang in the bar of the famous Alcazar Theatre in San Francisco.

Squelette Des Oiseaux Original Stone Lithograph French

“Squelette Des Oiseaux” c. 1905,    64 x 44.50 (inches)   $2,100

Fine Armagnac Original Stone Lithograph Art Deco Oge French Advertising French Armagnac

“Fine Armagnac” 1902, 58 x 43 (inches) $2,100

Noveltex Chemises Rene Gruau Mid Century Original Poster French Fashion Menswear

“Noveltex” c. 1960 66 x 49.50 (inches) $3,200

Squelette des Oiseaux
This piece is from a series of teaching posters which were created around the turn of the century, and were printed by Champenois, the atelier which printed the fine posters of Alphonse Mucha. Educational charts became common in the 1800’s  because the industrial revolution had created a new middle class, more children went to school and classroom size increased. These charts needed to be large in scale and bold in color so they could be seen from any seat in the classroom. Framed by North Berkeley Framing.

Fine Armagnac by Eugene Oge Eugene
Oge was a beloved Belle Epoque posterist who worked for atelier Charles Verneau for many years. Oge’s figures are caricature like- their facial expressions and gestures exaggerated- which means they translate emotion beautifully, an effective method in poster art. In this poster, two safe crackers are surprised when they open a safe and find Armagnac. The translation is “Nuts, there is no dough, but there is Armagnac, a true treasure”. This piece was framed by North Berkeley Framing and displayed in a law firm in San Francisco for many years.

Noveltex by Rene Gruau
This poster using a striking color palette and poised gentleman to advertise a luxury linen. Rene Gruau is one of the preeminent fashion illustrators of the 20th century, with a catalogue of work for Dior, Bemberg, The Lido and (other) As a child Gruau attended fashion shows at his mother’s  knee, where he developed a keen eye for fashion and a love of women. Framed with a narrow black frame, set back with a spacer, very sharp frame for a very sharp poster!

Lido Bravissimo Rene Gruau Original French Poster Original Offset Lithograph

“Lido Bravissimo” 1983,   68 x 54.50 (inches)   $1,500

Freia Er Min Chokolade Original Swiss Poster Chocolate Posters Vintage Posters Archival Framing

“Freia” c.1925, 63.25  x 47 (inches)  $1,200

Pelican Cigarettes Original Stone Lithograph French Art Deco Original Posters

“Pelican” c. 1930, 36.50 x 24.50 (inches)   $1,750

Lido Bravissimo by Gruau
The Lido is a glamourous night club and cabaret on Paris’ famed Champs Elysees. Renovated in 1946, the club has been a destination for luxury entertainment ever since. This poster by Rene Gruau features dazzling showgirls and is framed with a pewter moulding and black silk liner. Framed by Artscapes Framing.

Freia Chocolate by A. Cometti This Norweigan chocolate maker startles the viewer with a bold image of a stork who has just delivered a baby, being rewarded with a chocolate bar. The Freia brand still exists and is now owned by Kraft food. The Art Deco poster was printed by prestigious print house Camis in Paris in the 1920s and is framed in a wide, square warm toned wooden moulding. Framed by Voila Gallery in Los Angeles.

Pelican Cigarettes by Charles Yray
A proud pelican casts a reverse shadow on the bright green wall behind him in this happy Art Deco Poster. The pelican wears a big smile, and eyelashes! The poster is embellished with silver ink in the outlines and was printed in France, circa 1925. Framed in a black frame with a dot pattern.

La Bouillie Soleil Original stone lithograph French poster Art Deco

“La Bouille Soleil” c.1930,    32.50 x 24 (inches)    $880

Carducci and Herman Original Poster David Lance Goines Vintage Poster

“Carducci & Herman” 1981, 27 x 17.75 (inches) $950

Domaine Chandon David Lance Goines Original Poster Vintage Posters Wine Posters

“Domaine Chandon” 1996, 27  x  17.50 $780

La Bouille Soleil
Winemakers, you will hold the trump card when you use our product! This poster advertises a ‘boullie’ or mixture which would fertilize grapes and protect them from mildew and black rot. The French grape crop had been nearly wiped out by phylloxera in the 19th century, and there was subsequently great demand for products like this. Framed with a simple orange moulding by our framer.

Carducci and Herman by David Lance Goines
A pleasing and natural design by master printmaker David Lance Goines which was created in 1981. The narrow shape of the poster emphasizes the length of the shovel. Poster is beautifully framed with a small inset of green mat covered with a wide grey mat and a frame which suggests the bark of a tree. Framed by The Studio Shop.

Domaine Chandon by David Lance Goines
A seductive nymph crowned with grape leaves hugs an abundant bunch of grapes to her chest and smiles. The model for this poster is a young Sophie Goines. Framed with a beautiful wooden ‘tinta negra’ frame with decorative pin markings by the Studio Shop.

40 Tentoonstelling Original Stone Lithograph Vintage Posters

“40 Tentoonstelling” 1917,   34 x 28.50 (inches)    $3,400

Credit National Original Posters Military WWI French Poster Stone Lithograph

“Credit National (Marion)” 1920, 50 x 37 (inches) $1,850

Prestito Nazionale Original Stone Lithograph Italian Posters Military WWI

“Prestito Nazionale” c. 1918, 43.50 x 31.75 $1,850

Tentoostelling by Richard R. Roland Holst
In the style of the Vienna Secession, Holst, who was printmaker and ceramacist advertises an exhibition of prints. The image is of a tree with seeds, and the typestyle is distinctive. This piece is in an exquisite closed-corner frame which has an antiqued gold finish and is ornamented with floral rosettes in the corners.

Credit Nationale by Rene Lelong
After World War I, France set out to rebuild. The country, it’s population and it’s culture, all of which had been dealt a heavy blow as most of the battles were fought on French soil. This poster advertises a Reconstruction Bond, and features Marianne, France’s allegorical symbol in strong swords to ploughshares pose.

Prestito Nationale by Mario Borgoni
Mario Borgoni was a gifted Italian illusrtrator and draftsman. He worked in the Italian “Liberty” style, also known as Italian Art Nouveau. Later in career, he became the director of the prestigious print house Richter & C in Naples. In this image, the soldier is shown in retreat, brandishing his sword as he holds up the tattered Italian flag.  This image was used in the Huntington Museum Show about World War I titled “Your Country Calls.” Framed in a triple frame, antiqued gold on the outside, flat walnut and a beaded fillet.

Do It Right Make It Bite Original Military WWII Original Offset Lithograph

“Do It Right Make It Bite” 1942, 44.75 x 32.75 $1,600

Do It Right Make it Bite
Cecil Beale created this inspiring poster to hang in factories and tell workers to concentrate on efficiency. The plane is meant to inspire a note of urgency- telling the worker that they are on the front line of this important war. Framed by our LA framer Allan Jeffries Framing with a 2 inch maple moulding and a black fillet.

California Wine Land Poster Original Offset Lithograph Amado Gonzalez Original Wine Poster

“California Wine Land- Sauterne” c. 1965   33 x 25.50 (inches)   $780

California Wine Land Poster Original Offset Lithograph Amado Gonzalez Original Wine Poster

“California Wine Land -CA Map” c. 1965, 45 x 33 (inches) $1,400

California Wine Land Poster Original Offset Lithograph Amado Gonzalez Original Wine Poster

“California Wine Land-Sherry” c.1965 33 x 25.50 (inches) $780

Wine Land of 
California Map, Sherry and Sauterne by Amado Gonzalez
Amado Gonzalez  studied with Diego Rivera in Mexico and immigrated to San Francisco where he worked as an illustrator  and professor of art at San Francisco City College. In the 1960s he was hired by the Wine Advisory Board to illustrate a cookbook “Cooking with California Wine Makers and create a series of posters promoting California as the “Wine Land of America. The map shows which regions of Calfornia were associated with grape growing at the time. What is missing from the map is the interstate or Highway 5, which was started in 1966.

Alcyon Cycles Original Stone lithograph Bicycle Poster Vintage Poster

“Alcyon” c. 1930, 29 x 20.75 (inches) $1,500

Cognac Jacquet Original Stone Lithograph Spirits Poster French Advertising Poster

“Cognac Jacquet” c. 1905, 50.75 x 67.50 (inches) $2,800

Eden au Lac Zurich Original Swiss Poster Travel Poster

“Eden au Lac Zurich” c.1930, 12.50 x 9.50 (inches) $350

Alexander Original Magician Poster Stone Lithograph

“Alexander” c. 1910, 43.50 x 19.75 $1,450

Grace Line Original Luggage Label

“Grace Line” 13 x 10.50 $480

Original Stone lithograph French Posters

“Paris Grande Saison” 1939, 46 x 31. 50 (inches) $1,250

Bally Blonde Bernard Villemot Original Color Lithograph

“Bally (Blonde)” 1982, 31 x 22 (inches) $950

“I Don’t Care…” 1989, 58.50 x 50.75 (inches) $1,800

Bally Ballerina Pierre Fix-Masseau Original color lithograph Original bally poster

“Bally (Ballerina)” c. 1975 28 x 20.50 (inches) $980

La Loie Fuller Original Cheret poster Original Stone lithograph Original maitre de l'affiche

“La Loie Fuller Maitre Pl. 73” 23.50 x 19.50 (inches) $1,950

Le Pacific Original Stone Lithograph French advertising posters

“Le Pacific” c. 1900 68 x 52 (inches) $3,800

Lex Window card Original Window Card Original Beverage Poster

“Lex” c. 1950 17.25 x 13 (inches) $700

Dehaynin Charbons Cappiello Label Original Stone lithograph

“Dehaynin” 15.75 x 11.50 (inches) $800

Liberte Original travel poster

“Liberte” c. 1955 12 x 8.50 (inches) $460

Cercle Artistique Original maitre Pl. 212

“Cercle Artistique Maitre Pl 212” 1899 20.75 x 17.75 $1,650

Olida Label Original food label Stone lithograph

“Olida Label” 11.50 x 11 (inches) $750

“Parfumerie” c.1895 27.25 x 23 (inches) $3,250

Theodora Maitre Pl. 214 Original Stone lithograph French theater poster

“Theodora Maitre Pl. 214” 1900 20.50 x 16.50 (inches) $1,375

“Pierrot” 13 x 10.50 (inches) $750

“Un Raisa” c.1950 18.75 x 13.50 (inches) $700

“Le Rouge Baiser-Blindfold” c.1949 27 x 22.50 (inches) $1,200

A Trip to China Town Maitre Pl 184

“A Trip to China Town Maitre Pl. 184” 1899 18.50 x 16.50 (inches) $1,200

“United States Lines” 10.50 x 9.75 $480

“US Navy” 13 x 9.75 $420

Original Stone Lithograph Horizontal Poster Magician poster

“Great Chang & Fak Hongs Noe Arc” c. 1920 31 x 44.25 (inches) $1,600

“Nuova Zolforatrice” c. 1900 47 x 36 (inches) $2,100

“Championnat Du Monde 500” 1963 39.50 x 29.50 (inches) $1,350

Vintage European Posters, Established 1997 is a Berkeley Based dealer in Original Advertising Posters. We offer linen backing, custom framing and a collection of over 2,500 original posters from Europe and the The United States.
Visit Our Showroom at 2201 Fourth Street in Berkeley, open Tuesdays, Wednesdays and Thursdays from 11-5
as well as select weekends and by appointment.
Open weekends include August 22-23, 2015 and Labor Day September 5, 6 and 7.
To Reach us, please call 510 843 2201 or email vintage

WWI Shipbuilding

September 20, 2014 § Leave a comment

Lie, Jonas. 1918. Original Stone Lithograph.

“On the Job for Victory,” Lie, Jonas. 1918. Original Stone Lithograph.

From 1914 to 1917, the United States, as neutral power, stood to profit from shipping goods to all European belligerents. “America’s trade with the Allies was fast becoming the mainstay of the American economy” * After the US declaration of war in April of 1917, the government’s mobilization of American land, labor and money produced a tremendous fleet of ships and expanded shipyards virtually overnight.


To rebuild the country’s once proud merchant fleet (while the belligerents were too busy to compete) President Wilson signed the Shipping Act into law with a working capital of fifty million dollars. The Shipping Board was authorized to purchase, charter, requisition and operate a commercial fleet. The Act also established the Emergency Fleet Corporation, responsible for new construction. Steel magnate Charles M. Schwab, who designed a ship that could be mass-produced, using common items of bridge and structural steel, headed the EFC. The EFC’s goal was to launch 100 ships per day. By July 4th of 1918, less than 15 months later, the EFC was able to launch 95 ships per day.


Over the course of the war, 50,000 Americans went to work in the shipyards. By the end of the war, the shipping board commanded 2,600 vessels and was almost 60 % larger than it’s pre-war size. Critics argue that business interests led to a far greater expansion then what was really needed.


This post was written by Elizabeth Norris, Owner of Vintage European Posters

Our Shop is Open Tuesdays-Thursdays from 11-5 and select weekends.
2201 Fourth Street, Berkeley Corner of Allston Way

Please call 510 843 2201 or email vintage to confirm hours.

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Recruiting Posters in World War I

September 16, 2014 § Leave a comment

Roberts, Hazel, c. 1915, Original Stone Lithograph, Very Fine Condition.

Roberts, Hazel, c. 1915, Original Stone Lithograph, Very Fine Condition.

When war broke out in Europe in 1914, Americans referred to the conflict overseas as “the European Struggle,” in other words, not “our” war. We were happy to provide food, munitions, and to lend money, but saw no reason to join in battle. President Woodrow Wilson’s stance was strongly anti-war, and he spoke of the U.S. position as a moral decision to remain “too proud to fight.” He was reelected in 1916 on a platform that included “He kept us out of the war.”

Circumstances changed; the sinking of the Lusitania in 1915, then Germany’s return to unrestricted submarine warfare in 1917 contributed the President’s about face. Our military force was quite small at the beginning of the war, with fewer than 200,000 members in the active duty and reserve forces. Wilson urged men to sign up for service, but this only increased our numbers to 300,000 in 1917. Therefore Wilson signed the selective service act and instituted a draft. Recruiting posters show how the government appealed to the populace to join. The campaign was effective, and by the summer of 1918, the US was sending 10,000 troops per day to fight in Europe, and by the end of the war, our forces numbered 2 million.


This post was written by Elizabeth Norris, proprietor of Vintage European Posters

Our Shop is Open Tuesdays-Thursdays from 11-5 and select weekends.
2201 Fourth Street, Berkeley Corner of Allston Way

Please call 510 843 2201 or email vintage to confirm hours.

Visit our collection on the web at