On the Road Again – VEPCA’s Fall & Winter Show Schedule 2016-2017

September 5, 2016 § Leave a comment


You can find us at these shows in the upcoming months:

Many of the shows we participate in are holding strong, in particular we recommend
Palm Springs Modernism over the President’s Day weekend as a fun winter getaway and a treat for design fans. Book your hotel by November and sign up for home tours and film screenings by December 1st or you’ll miss out.


Want our advice on where to stay in Palm Springs?

We like the Hilton and the Hard Rock because you can walk to the design district, but Palm Springs is full of great hotels, resorts, Air BnB properties and VRBO’s.

VEPCA has weathered some big changes with shows.


Sarah, Franck and E at DODLA 2017

Four of our stable shows have changed management in the last 2 years, including
Dwell on Design
Sunset Celebration Weekend
The Hillsborough Antiques Show and
Healdsburg Antiques on the Plaza.

So, there have been some bumps, but we will continue to bring our collection closer to you with these partnerships.

We hope to see you, here, there and everywhere.

Elizabeth and  Sarah Shop Mavens
Charly and Franck adjunct sales team



Sunset Test Gardens at Cornerstone Sonoma


This post was written by VEPCA Owner Elizabeth Norris and Edited by Kristen Phillips of Blue Collar Digital 

Established 1997, Vintage European Posters is a Berkeley Based dealer of
Original Advertising Posters.
We offer linen backing, custom framing and a collection of over 2,500 original posters from Europe and the The United States.
Visit Our Showroom at 2201 Fourth Street in Berkeley
Tuesdays, Wednesdays and Thursdays from 11-5
as well as select weekends and by appointment.

To reach us, please call 510 843 2201 or email vintage posters@vepca.com

Sunset Idea House in Berkeley

September 4, 2016 § Leave a comment

Idea Houses are like decorator show houses for engineers.

Besides beautiful finishes, they showcase state of the art technology for today’s home. This years’s idea house does this in spades.

Nestled in the hills of Berkeley above the historic Claremont Hotel, this year’s house was designed by architect Robert Nebolom with interiors by Geremia design.

We have been lucky enough to provide artwork for The Healdsburg Sunset House in 2012, which was a very cool Bluhome.  As well as for the Coastal Living House on Coronado Island in 2014.  So we were delighted to hear that this year, the house is in our own backyard.



Downstairs bedroom with really cool Heath Tile. The room has a Moroccan vibe. That’s Sarah and I taking a photo in the mirror.

This makes sense as Sunset Magazine has moved their HQ from Menlo Park to Oakland’s now thriving Jack London Square. In former editor Peggy Northrup’s editorial explaining their move, she tells readers that Sunset is ‘following the reader’ from the burbs to the city.  Sunset’s offices moved from the city of San Francisco to Menlo Park in 1951, as an entire generation was fleeing cities and moving to the suburbs. In a sea change, new urbanism is here and many are choosing to return to urban hubs where culture is abundant. It is a phenomenal testament to our (then Mayor of Oakland, now 2x CA Governor) Jerry Brown that downtown Oakland has turned the corner from night-time ghost town to thriving arts and food destination.

Read more in 7 x 7 Magazine.


The entry floor of the house with killer Bay view behind. David Lance Goines’ Berkeley Horticultural nursery poster behind us. VEPCA designed frames with Geremia.

Our posters can be seen on the top floor of the house, flanking the elevator. The frames are our latest off white and were framed by The Studio Shop.

Get tickets to the 2016 Sunset Idea House here.  The Sunset House is open Fridays, Saturdays and Sundays from 10am – 5pm thru September 25, 2016.




Established 1997, Vintage European Posters is a Berkeley Based dealer of
Original Advertising Posters.
We offer linen backing, custom framing and a collection of over 2,500 original posters from Europe and the The United States.
Visit Our Showroom at 2201 Fourth Street in Berkeley
Tuesdays, Wednesdays and Thursdays from 11-5
as well as select weekends and by appointment.

To reach us, please call 510 843 2201 or email vintage posters@vepca.com

Team VEPCA Updates for 2016

September 3, 2016 § Leave a comment


Doug, Special Guest, E, Sarah and Charly at Gallery Barn Diva Dinner, Healdsburg August 2016

Working with vintage posters is a real treat.

There is exposure to history, to travel, to library sciences and language, and to an amazing group of clients and friends. Interns have cooked dinner for David Lance Goines, had drinks at the Standard DTLA, re-catalogued entire categories of our collection, decoded Instagram and Pinterest and driven up and down the 5 countless times. Most interns have stayed 12-18 months, and senior staff have stayed from 3-7 years.

We all stay in touch and some come back to help with projects on occasion.


E and Charly, Healdsburg Town Square. Early show set up at 7 am = Sunglasses all day

Welcome Sarah Tanenbaum Adams
Sarah grew up in Oakland and attended NYU where she studied Studio Art and Psychology.  After that, she studied jewelry making at the Revere Academy of Jewelry Art in San Francisco and went on to work with fine custom jewelers as well as making and selling her own designs.

Sarah also worked at A Great Good Place for Books in Montclair as their bookkeeper and card buyer so she has a keen grasp of everything retail. Sarah’s mother, artist Carol Tanenbaum has a ’framing habit’ (to quote Sarah), and so Sarah has a finely trained eye for custom frame design.

Favorite Poster: “Planten un Blomen” by Kargerg


Christopher Gonzalez, who joined VEPCA as operations director upon his graduation from UC Berkeley in 2013, was recruited away to the Berkeley Art Museum/Pacific Film Archive in January of this year. He now supervises 56 staff members. BAM/PFA is doing a great job with organizing operations for numerous programs and events in celebration of the museum’s inaugural year at a new facility.

Chris studied accounting while at VEP and his numbers always added up. He packed for shows, negotiated with teamsters to get prime loading dock positions at convention centers and logged thousands of miles in the Econoline van for VEPCA, traveling to Portland, Seattle, Palm Springs and everywhere in between. Chris also enjoyed helping people choose their first poster. Making art accessible to everyone was a CG specialty and we miss him!

The 2 things that Chris misses most about VEPCA are sharing stories and engaging with poster collectors at shows and cataloging and researching recently acquired posters.

Favorite Posters: everything by Alexander Calder and Liqueur St. Barbe


Kate Klingbeil, master printmaker and multimedia artist, will move to New York on October 1st and is headedstraight to the


E and Kate, Colophon Club November 2015

moon. Kate gave a series of talks with VEPCA about the process of stone lithography, she hung our rotating poster shows at Convert on 4th Street and did all of VEPCA’S photography and photo editing.

After she discovered that toxic litho inks were making her sick, Kate moved on to embrace digital animation, ceramics, acrylics and more. See her work on line, on Instagram, and at the Athen B gallery in downtown Oakland. Bon Voyage Kate, we will miss you.

Favorite Posters: Wissembourgs but especially the FROG.


Candie Sanderson came into VEP like a hurricane in 2011 demanding a job lest she lose


Candie and John’s Wedding July 2016

her visa and be sent back to Bordeaux.  Candie wrote our blog ‘These are the People in Our Neighborhood’ introducing VEPCA’s neighbors Peter Koch printer AKA the Surrealist Cowboy, and June Taylor of June Taylor Jams.

Candie, raised in Bordeaux and educated at the Sorbonne and UC Berkeley was a formidable writer. She translated the entire L’Estampe Moderne a series of prints and poems from 1897-1899 edited by legendary print house Imprimerie Champenois while working at VEP. Candie attended the masters program for creative writing in Montana, and upon graduation moved to Boston to teach French in Cambridge.

This summer, Candie was married to her grad-school sweetheart John Bennett in her home town of Bergerac in Bordeaux.  Candie’s phrase  “Let’s do this”, uttered before every show load-in, framed delivery or physical challenge will forever be a VEPCA favorite.

Favorite Poster: “Le Rouge Baisier” by Rene Gruau


Emily Jackson, social media guru and UC Berkeley History graduate, taught us Pinterest, and could Facebook with one hand


Charly, Emily and E at Em’s graduation from CAL

and tweet with the other. After a few interesting jobs as operations director at Steve and Kates’ Camp, and cooking teacher, Emily is now settled in as a grant writer for International Rescue Committee.

As a US sanctioned resettlement agency, The International Rescue Committee provides essential services to help refugees resume independent, stable, and productive lives after years of trauma and upheaval.

In 2015 Emily traveled around Central Europe, fell in love with Berlin, and is now looking forward to saving up for her next traveling adventure: a road trip around the US with her sister!

Favorite Poster: “Knowledge Wins” by Dan Smith


Karlie Drutzcataloguing queen and master social networker Karlie has gone on from being an ultimate Frisbee champion to


Karlie, E and Candie at the Standard Garden Bar, DTLA 2103

being a competitive runner and triathlete! While at VEPCA, Karlie brought her razor sharp organizational skills to VEPCA while studying history at CAL. She recatalogued our entire military collection, co-wrote our proposal for the Huntington Museum which turned into “Your Country Calls: Posters of the First World War” the show we guest curated at the Huntington Museum and library in 2014.

Today, she is the Charity Community Manager at everydayhero/Blackbaud creating content and webinars to help nonprofits use the crowd-fundraising platform.  (photo, favorite poster)

Favorite Poster: El Atomo Para La Paz


Charly Leys worked full time with VEP from 2007-2013, weathering the entire, horrible recession in our small business. She assisted with moving the VEPCA operations from MacArthur Blvd. in Oakland into our swanky new digs in Berkeley. Meanwhile, traveling to Wyoming and Montana regularly and training her black belt in Aikido.

While working with the posters, Charly developed a strong interest in the design and construction of frames. She used her incredible mechanical skills and Aikido focus (Jedi powers) to apprentice as a framer in Hawaii with Glenn Young, master framer and owner of Artscapes.

Upon return to the mainland, Charly has partnered with Artscapes to open Artscapes Leys framing in the North Bay, with a design room open by appointment in Santa Rosa. She does the construction in her nearby, reclaimed “barnshop.” You can contact Charly at charly.artscapes@gmail.com

Charly likes orange shoes, surfing, goats, and her dog Kajal who has a frequent flyer number on Hawaiian Air.

Favorite Poster: Cabricabri

Franck Solerborn in Cannes, in the south of France, was the director of Maui’s Vintage European Posters


Franck and his favorite poster, Levi’s by Ida Van Bladel

Gallery in Lahaina for a decade, while also farming on Maui and making candy in his spare time. After the birth of his third child, Franck decided that it was time to return to the mainland so his kids could see a pumpkin patch, snow, road trips, good schools and the real world.

Franck is now settled in Sacramento, CA where he works as a broker for Owen-Dunn Insurance Services and specializes in Group Captive Insurance. Please contact Franck-“I love my job”-Soler at francks@owendunn.com or 916-677-7382.

Franck continues to guest at shows with VEPCA when we need to speak French in the booth. If you meet him, watch out, he will make you feel one foot taller, 10 years younger and you will leave with posters you don’t remember buying.



Established 1997, Vintage European Posters is a Berkeley Based dealer of
Original Advertising Posters.
We offer linen backing, custom framing and a collection of over 2,500 original posters from Europe and the The United States.
Visit Our Showroom at 2201 Fourth Street in Berkeley
Tuesdays, Wednesdays and Thursdays from 11-5
as well as select weekends and by appointment.

To reach us, please call 510 843 2201 or email vintage posters@vepca.com

How Much Cover is Too Much, or Too Little? The French bathing suit controversy as represented in original source material

September 1, 2016 § Leave a comment

French beaches, or more accurately, the mayors of some French beach towns, have made headlines in recent weeks for their, so called, “Burkini Ban.” Many, including the New York Times and CNN, have commented on everything from the socio-political nature of the decision to it’s oddly hypocritical tone in the face of our more modern and multicultural western identity.

Posters, primary source documentation that speaks volumes to the ideals and cultural customs of their time, are snapshots into the past. The posters below highlight the fluid nature of French and Italian beach fashion across the decades.

This poster shows women, and men, in an array of beach wear. You can spot everything from bikinis and swim trunks to the couple in a high necked, full length gown and suit.

The swimsuit worn by the sunbather in this poster would seem harmless to many today. However, it was still considered revealing to many during that time.

This swimwear advertisement, from the same time period as the one above, leaves little to the imagination. Showcasing a naked woman in order to sell products was nothing new by this era but using this as an advertisement for beach wear, then policing what women wear at the beach shows the contradictory nature of the time. It also highlights how little has changed since then.

This poster advertises 150 years for the Baths of Rimini. Interestingly, Rimini is the same beach town mentioned in the New York Times article that inspired this piece. It begs the question; how will women’s self expression and personal representation be viewed by the world on the Rimini bath’s 170th anniversary?


This post was written by Susannah Starr, Summer Intern and Edited by Elizabeth Norris,  Vintage European Posters

Established 1997

Member IVPDA

Our Shop: 2201 Fourth Street, Berkeley Corner of Allston Way

Summer Hours Tuesday- Thursday 11-5 

and select weekends 

Also available by appointment 

Please call 510 843 2201 or email vintage posters@vepca.com to confirm hours.

Visit our collection on the web at vepca.com



Sneak Peek! New Acquisitions in Shop this Weekend.

August 18, 2016 § 1 Comment

Gallery Storage 2
Hello friends and poster collectors, 
Hope you have had a great summer thus far! The best is still to come in California as we roll towards the warmer weather of September and October in our fair land.
I’m back from a month of travel and, once again, I over did it and bought literally dozens of great posters from all over Europe. I guarantee that you will be happy to see what I found.



Come and enjoy an Italian greyhound with us in the shop August 20-21 (Campari and Grapefruit) as we check in the new Campari Posters, great French travel, and sweet Swiss treats that are coming from near and far.
Campari Soda
More posters will be arriving from linen backing over the next 3 weeks- Please save the date for September 10th to see the full new collection in store but the lion’s share is being photographed and catalogued as I write this and will be available this weekend, but not on the website.



Nuova Zolforatrice Framed
Would you rather see the collection al fresco? Head up to Healdsburg Sunday August 28th (the following weekend) for the Healdsburg Antiques on the Plaza Antiques Faire. You can also see a portion of our collection of framed posters on sale at our Favorite Healdsburg restaurant and gallery Barn Diva.

Oakland 80th Anniversary

Special Sneak Peek  
VEPCA Outpost 2201 Fourth Street, corner of Allston Way,
Ample free parking on weekends
Saturday 11-7- cocktails at 5 pm
Sunday 11-5

Jeunesse au Plein Air (girl on stamp)

Healdsburg Antiques on the Plaza 
Hwy 101, Exit Central Healdsburg, corner of Center and Matheson Streets
Sunday, August 28th 9am – 5pm
With Every Good Wish-
Elizabeth, Sarah, and Susannah

Air France: French West Africa and Extrême Orient

August 14, 2016 § Leave a comment

After World War Two commercial air travel was, for the first time accessible to the public. Wartime technological advancements including radar and improvements in engineering led to faster, safer, and larger planes. An adventurous traveler could now leave their continent and in less than a day find themselves on the other side of the globe. Travel posters, always a tool of mass communication, showed exotic destinations as a means of announcing, “The world is now open to all.” Air France, one of the preeminent airlines both before and after WWII, employed the poster expertly. Their routes traced a history of commerce and many were carved out through colonialism. It is interesting to look at Air France’s choices of which destinations to promote to tourists in their advertising posters and also to examine the images used to evoke adventure, exoticism and ownership.

Although the war afforded advancements in technology and global economics, other institutions, like colonialism, persisted. Many European countries held stake in colonies thousands of miles apart. The British Empire’s holdings in India, the Middle East, and East Africa are often at the forefront of people’s minds, however, France and even smaller nations like Belgium and Portugal were key colonial players. France held power in North and West Africa as well as Vietnam, Laos, Cambodia, and the Caribbean.


Of the Allied powers, the French suffered particular hardship during WWII. As a Nazi occupied nation and one situated on the front lines, France’s infrastructure and economy were decimated by the end of war. Despite this, companies like Air France thrived in the new postwar environment. Flights around France, Europe, and the French colonies in Africa, Asia, and the Caribbean became increasingly popular. France’s colonial presences in West Africa and the Far East or L’Extrême Orient, especially Vietnam, made travel to these locations seem exotic yet possible. Posters, like the ones below, were created to market these destinations. The posters themselves, very similar in subject matter, speak to the ethos of the time.


The West Africa poster was created in 1949 by Albert Brenet and shows two young men in a West African pirogue with their prey. This striking image makes references to the exotic bounty of the colony and would have grabbed the attention of any passer by.


Extrême Orient by Vincent Guerra, was printed in in 1950 and features a beautiful bay and mountain scene with fishermen in their woven topped junks. The prominence of the plane shows France’s ownership of this scene as if to say “It’s ours- come explore it.” Both of these images seem to symbolize a rural, bucolic lifestyle that wasn’t quite the reality (pg. 130 Air France, https://www.scribd.com/document/54130846/The-Junk-Blue-Book). The Vietnam of the 1950s was fully embroiled in a war for its independence, first from the Japanese, then the French, culminating in the Vietnam War.


West Africa suffered similar hardships at the hand of its colonial rulers. While embroiled in bureaucratic struggles for recognition by the French Government, the native peoples of these West African nations, (Sénégal, Mali, Côte D’Ivoire, Burkina Faso, Mauritania, French Guinea, Benin, and Niger) were treated as subjects not citizens. Independence came in March of 1962 after the bloody Algerian War.

Today the colonial references on these posters are so obvious as to be almost embarrassing to the Western viewer. But they are an indelible record of the prevailing attitudes of the time period, as are all advertising posters. It’s important that they be preserved so that their messages are not forgotten.


This post was written by Susannah Starr, Summer Intern and Elizabeth Norris, Proprietor of Vintage European Posters.

 Established 1997

Member IVPDA

Our Shop: 2201 Fourth Street, Berkeley Corner of Allston Way

Summer Hours Tuesday- Thursday 11-5 

and select weekends 

Also available by appointment 

Please call 510 843 2201 or email vintageposters@vepca.com to confirm hours.

Visit our collection on the web at vepca.com

Cognac Sauvion

July 30, 2016 § Leave a comment


by J. Stall, Printed 1925 in France, Original Lithograph on cardboard

A playful poster featuring a Pierrot popping out from a solid black background. This example was printed on cardboard or ‘carton’ as it is called in France. The piece has a string looped through grommets at the top. These window cards were designed to hang in store windows or directly on cash registers as ‘point of purchase’ advertising.

This post was written by Elizabeth Norris, owner of Vintage European Posters 

Vintage European Posters is a Berkeley based dealer of
Original French & American Advertising Posters.
Our Showroom is located at 2201 Fourth Street in Berkeley, corner of Allston Way.
Summer of 2016 we are open on Tuesdays, Wednesdays and Thursdays 11-5
and select weekends. Please call ahead to confirm our hours.

Established in 1997, VEP now exhibits at 12 shows per year in California including
Dwell on DesignPalm Springs Modernism, and the Healdsburg Antiques on the Plaza. 

Our website www.vepca.com  is always up to date.