2016 Framed Poster Sale

September 6, 2016 § Leave a comment

Voila! A list and photographs of our framed original advertising posters for sale.
For the ‘dog days of summer’ all of our framed posters are on sale, discounted by 20 percent. We also have a small collection of framed luggage labels on sale, and these are discounted by 50 percent. Help us clean out the shop and make room for all of the rare new posters we are adding to the collection this month! All frames are sold as is.

Toni-Kola by Robys
This poster is a master work of color and design. Robys, who’s real name was Robert Wolff, designed it in 1935, the height of the Art Deco period. Two rare birds call attention to the brand, and at 78″ x 55″ inches, the viewer on the street would have been stopped in their tracks by this advertisement. RARE! Framed by the Studio Shop in Burlingame.

Nitrolian by Cappiello
Another gem by Italian Art Deco artist Leonetto Cappiello, this image perfectly illustrates the fast drying quality of Nitrolian paint! Said to be self portrait, depicting Leonetto painting the stairs of his atelier as his wife, Alice walks down them. Framed 20 years ago by Galleria Scola, this frame should be replaced. Our framed poster sale amounts to an opportunity to buy this rare and valuable poster at a great price!

Favor Cycles by Jean Pruniere
Every poster collector has seen the small 1935 Favor poster with blue figures in a circle, surrounded by red and white stripes. It’s a classic from 1935. This poster is the source material for that image! It’s a French 1 sheet poster, created in 1927 by Jean Pruniere. It is extremely rare. We find turn of the century bicycle posters with greater frequency than we do Art Deco ones. The piece was framed by The Studio Shop, and the frame was designed by an interior designer and placed it in the Sunset Magazine Idea House in Healdsburg in 2012.

Musique Instruments Rennes by Lotti
This poster advertises the proud brand of Bossard -Bonnel in Rennes, France and was created in the Deco period. Occasionally, you can find this piece with a banner on the bottom announcing that the store was founded in 1820 and that they are celebrating their centennial. Ours does not include the banner. Framed with a cherry wood moulding with a rounded profile which suggests the rounded arc of a grand piano.

Geisweiler by Marton
This stunning Art Deco design is really effective from afar. The bottle and glass appear to be floating in space, while the silvery ink which borders the poster set off the edges and contain the image. The technique of printing the stippled silver grey was tricky and Marton uses this skill in other posters as well. This example is framed with a wide, classic silver frame and was framed by the Studio Shop in 2009.

Lolita by Roger Soubie
We rarely buy or sell movie posters, but this one is too good to pass up. Like the book, this 1962 film was controversial. The cast includes Shelly Winters, Peter Sellers and James Mason. Roger Soubie was an important illustrator of travel posters in the 1920s and 1930s, and created some very famous posters for Chamonix Mt. Blanc. This example is framed with a flat-profile wide silver moulding. The profile of the frame echoes the lettering on the poster, and the mottled silver tone of the frame picks up on the texture of the stone lithography. Bonus! This poster used to hang in the bar of the famous Alcazar Theatre in San Francisco.

Squelette des Oiseaux
This piece is from a series of teaching posters which were created around the turn of the century, and were printed by Champenois, the atelier which printed the fine posters of Alphonse Mucha. Educational charts became common in the 1800’s because the industrial revolution had created a new middle class, more children went to school and classroom size increased. These charts needed to be large in scale and bold in color so they could be seen from any seat in the classroom. Framed by North Berkeley Framing.

Fine Armagnac by Eugene Oge 
Oge was a beloved Belle Epoque posterist who worked for atelier Charles Verneau for many years. Oge’s figures are caricature like- their facial expressions and gestures exaggerated- which means they translate emotion beautifully, an effective method in poster art. In this poster, two safe crackers are surprised when they open a safe and find Armagnac. The translation is “Nuts, there is no dough, but there is Armagnac, a true treasure”. This piece was framed by North Berkeley Framing and displayed in a law firm in San Francisco for many years.

Pelican Cigarettes by Charles Yray
A proud pelican casts a reverse shadow on the bright green wall behind him in this happy Art Deco Poster. The pelican wears a big smile, and eyelashes! The poster is embellished with silver ink in the outlines and was printed in France, circa 1925. Framed in a black frame with a dot pattern.A proud pelican casts a reverse shadow on the bright green wall behind him in this happy Art Deco Poster. The pelican wears a big smile, and eyelashes! The poster is embellished with silver ink in the outlines and was printed in France, circa 1925. Framed in a black frame with a dot pattern.

La Bouille Soleil
Winemakers, you will hold the trump card when you use our product! This poster advertises a ‘boullie’ or mixture which would fertilize grapes and protect them from mildew and black rot. The French grape crop had been nearly wiped out by phylloxera in the 19th century, and there was subsequently great demand for products like this. Framed with a simple orange moulding.

Carducci and Herman by David Lance Goines
A pleasing and natural design by master printmaker David Lance Goines which was created in 1981. The narrow shape of the poster emphasizes the length of the shovel. Poster is beautifully framed with a small inset of green mat covered with a wide grey mat and a frame which suggests the bark of a tree. Framed by the Studio Shop.

Domaine Chandon by David Lance Goines
A seductive nymph crowned with grape leaves hugs an abundant bunch of grapes to her chest and smiles. The model for this poster is a young Sophie Goines. Framed with a beautiful wooden ‘tinta negra’ frame with decorative pin markings by the Studio Shop.

Tentoostelling by Richard R. Roland Holst
In the style of the Vienna Secession, Holst, who was printmaker and ceramacist advertises an exhibition of prints. The image is of a tree with seeds, and the typestyle is distinctive. This piece is in an exquisite closed-corner frame which has an antiqued gold finish and is ornamented with floral rosettes in the corners. Framed by the Studio Shop.

Credit Nationale by Rene Lelong
After World War I, France set out to rebuild. The country, it’s population and it’s culture, all of which had been dealt a heavy blow as most of the battles were fought on French soil. This poster advertises a Reconstruction Bond, and features Marianne, France’s allegorical symbol in strong swords to ploughshares pose. Framed by Artscapes Framing.

Prestito Nationale by Mario Borgoni
Mario Borgoni was a gifted Italian illustrator and draftsman. He worked in the Italian “Liberty” style, also known as Italian Art Nouveau. Later in career, he became the director of the prestigious print house Richter & Cie in Naples. In this image, the soldier is shown in retreat, brandishing his sword as he holds up the tattered Italian flag. This image was used in the Huntington Museum Show about World War I titled “Your Country Calls.” Framed in a triple frame, antiqued gold on the outside, flat walnut and a beaded fillet. Framed by Artscapes Framing.

California Wine Land Poster Original Offset Lithograph Amado Gonzalez Original Wine Poster

“California Wine Land -CA Map” c. 1965, 45 x 33 (inches) $1,400

Wine Land of California Map by Amado Gonzalez
Amado Gonzalez studied with Diego Rivera in Mexico and immigrated to San Francisco where he worked as an illustrator and professor of art at San Francisco City College. In the 1960s he was hired by the Wine Advisory Board to illustrate a cookbook “Cooking with California Wine Makers and create a series of posters promoting California as the “Wine Land of America. The map shows which regions of Calfornia were associated with grape growing at the time. What is missing from the map is the interstate or Highway 5, which was started in 1966. Framed by the Studio Shop.

Do It Right Make It Bite Original Military WWII Original Offset Lithograph

“Do It Right Make It Bite” 1942, 44.75 x 32.75 $1,600

Do It Right Make it Bite
Cecil Beale created this inspiring poster to hang in factories and tell workers to concentrate on efficiency. The plane is meant to inspire a note of urgency- telling the worker that they are on the front line of this important war. Framed by our LA framer Allan Jeffries Framed with a 2 inch maple moulding and a black fillet.

Click on any image to open the photo gallery:

Framed luggage labels, discounted 50 percent. Click on any image below for details. 

Established 1997 , Vintage European Posters is a Berkeley Based dealer of
Original Advertising Posters.
We offer linen backing, custom framing and a collection of over 2,500 original posters from Europe and the The United States.
Visit Our Showroom at 2201 Fourth Street in Berkeley
Tuesdays, Wednesdays and Thursdays from 11-5
as well as select weekends and by appointment.

To reach us, please call 510 843 2201 or email vintage posters@vepca.com

Sneak Peek! New Acquisitions in Shop this Weekend.

August 18, 2016 § 1 Comment

Gallery Storage 2
Hello friends and poster collectors, 
Hope you have had a great summer thus far! The best is still to come in California as we roll towards the warmer weather of September and October in our fair land.
I’m back from a month of travel and, once again, I over did it and bought literally dozens of great posters from all over Europe. I guarantee that you will be happy to see what I found.

 

 

Come and enjoy an Italian greyhound with us in the shop August 20-21 (Campari and Grapefruit) as we check in the new Campari Posters, great French travel, and sweet Swiss treats that are coming from near and far.
Campari Soda
More posters will be arriving from linen backing over the next 3 weeks- Please save the date for September 10th to see the full new collection in store but the lion’s share is being photographed and catalogued as I write this and will be available this weekend, but not on the website.

 

 

Nuova Zolforatrice Framed
Would you rather see the collection al fresco? Head up to Healdsburg Sunday August 28th (the following weekend) for the Healdsburg Antiques on the Plaza Antiques Faire. You can also see a portion of our collection of framed posters on sale at our Favorite Healdsburg restaurant and gallery Barn Diva.

Oakland 80th Anniversary

Special Sneak Peek  
VEPCA Outpost 2201 Fourth Street, corner of Allston Way,
Ample free parking on weekends
Saturday 11-7- cocktails at 5 pm
Sunday 11-5

Jeunesse au Plein Air (girl on stamp)

Healdsburg Antiques on the Plaza 
Hwy 101, Exit Central Healdsburg, corner of Center and Matheson Streets
Sunday, August 28th 9am – 5pm
With Every Good Wish-
Elizabeth, Sarah, and Susannah

Cognac Sauvion

July 30, 2016 § Leave a comment

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by J. Stall, Printed 1925 in France, Original Lithograph on cardboard

A playful poster featuring a Pierrot popping out from a solid black background. This example was printed on cardboard or ‘carton’ as it is called in France. The piece has a string looped through grommets at the top. These window cards were designed to hang in store windows or directly on cash registers as ‘point of purchase’ advertising.

This post was written by Elizabeth Norris, owner of Vintage European Posters 

Vintage European Posters is a Berkeley based dealer of
Original French & American Advertising Posters.
Our Showroom is located at 2201 Fourth Street in Berkeley, corner of Allston Way.
Summer of 2016 we are open on Tuesdays, Wednesdays and Thursdays 11-5
and select weekends. Please call ahead to confirm our hours.

Established in 1997, VEP now exhibits at 12 shows per year in California including
Dwell on DesignPalm Springs Modernism, and the Healdsburg Antiques on the Plaza. 

Our website www.vepca.com  is always up to date. 

La Bouillie Soleil

July 28, 2016 § Leave a comment

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Anonymous, Printed in France circa 1930 Original Stone Lithograph

This clever piece was created in the Art Deco period and features the high contrast colors which characterizes art deco graphic style. This poster is aimed at the small vintner and advertises a product “La Bouillie Soleil” which is described as a pulp or mash – and so probably includes both fertilizer and sulfur, and perhaps an insecticide. The tag line ‘the savior of your harvest.’ Is a reference to phylloxera, an aphid borne disease which had wiped out French vineyards in the mid 19th century. These products were essential in the reestablishment of French vineyards. The cards are meant to symbolize luck and therefore suggest that the user is a lucky farmer or wine maker.

 

 

This post was written by Elizabeth Norris, owner of Vintage European Posters 

Vintage European Posters is a Berkeley based dealer of
Original French & American Advertising Posters.
Our Showroom is located at 2201 Fourth Street in Berkeley, corner of Allston Way.
Summer of 2016 we are open on Tuesdays, Wednesdays and Thursdays 11-5
and select weekends. Please call ahead to confirm our hours.

Established in 1997, VEP now exhibits at 12 shows per year in California including
Dwell on DesignPalm Springs Modernism, and the Healdsburg Antiques on the Plaza. 

Our website www.vepca.com  is always up to date. 

Cycles Lea

July 26, 2016 § Leave a comment

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Anonymous, Printed in Belgium, circa 1910 Original Stone Lithograph

The bicycle was invented in the 1860’s and so was still a ‘new technology’ at the time this poster was made. European roads were used by horses and carriages and weren’t ideal for cycling, so velodromes and tracks were favored by early enthusiasts. This piece shows a track cyclist, intent on his goal of winning the race. The advertisement is for the bicycle and brags about the ball bearings which are ‘proven’ on the best courses. The artist does a tremendous job with detail and in particular captures the details of the bicycle all the way down to the toe clips.

This post was written by Elizabeth Norris, owner of Vintage European Posters 

Vintage European Posters is a Berkeley based dealer of
Original French & American Advertising Posters.
Our Showroom is located at 2201 Fourth Street in Berkeley, corner of Allston Way.
Summer of 2016 we are open on Tuesdays, Wednesdays and Thursdays 11-5
and select weekends. Please call ahead to confirm our hours.

Established in 1997, VEP now exhibits at 12 shows per year in California including
Dwell on DesignPalm Springs Modernism, and the Healdsburg Antiques on the Plaza. 

Our website www.vepca.com  is always up to date. 

“Side by Side Britannia” and British American Friendship

July 14, 2016 § Leave a comment

Side by Side

Original Poster by James Montgomery Flagg, printed 1918

World War One, 1914-1919, was a hugely pivotal and defining aspect of the 20th Century. Not only did it, as the first example of total mechanized warfare, change the way nations operated on a geopolitical scale but it also set in motion cultural shifts that are continuously felt today. Social structures across Europe began to break down and the United States emerged from the war victorious and in a new position of power.

This victory formed an alliance between the United States and Great Britain that has persisted through World War Two and into the 21st Century. To commemorate this alliance 26 days after the official armistice the United States celebrated Britain’s Day. On the 7th of December, 1918 festivities took place in cities all across the country. This holiday remembered the noble sacrifice made by British troops and honored the alliance between the two powerful Empires. British and American flags flew together proudly while dinners and outdoor concerts helped mark the occasion. Special contingents of Canadian soldiers were welcomed in towns and cities along the U.S-Canadian border as Canada was an important member of the British Empire and the United State’s closest neighbor. The celebratory nature came coupled with eulogies and solemn words spoken in remembrance of the soldiers who lost their lives fighting on land and at sea.  

To mark Britain’s Day as a national event James Montgomery Flagg was chosen by the U.S. Government to create a poster. As one of the most famous artist and illustrators of his day, Flagg was an easy choice. His 1917 “I want YOU for the U.S. Army” poster featuring the now iconic Uncle Sam, gave a face and style to the United States’ war effort. It’s even said that he used himself as the model for the stern and commanding image. In his 1918 poster, Side By Side Britannia!, the choice to show Uncle Sam arm in arm with the lady Britannia epitomizes the relationship forged by war while also paving the way for a brighter future. Uncle Sam stands proud and jovial while Britannia walks by his side, stoic in her centurion’s helmet and Roman toga (her image was first seen around the time of the Roman conquest of Britain in AD 43). Both figures are seen walking forwards over the crest of a hill flanked by animals that represent their nations. The white eagle could symbolize the purity and and freedom of the United States while Britannia’s lion, a symbol of the British Empire dating back to the 12th century, epitomizes strength, courage, and honor.

As you can see this poster has a strip of white across the bottom with red lettering. Each copy of this poster had the white band left blank by the printing house, in this case the American Lithographic Company of New York,  and the red text would be printed later to reflect the information that was unique to each location the poster was hung. In this specific case the red lettering was added in Denver, Colorado and gave the dates and locations of the city’s Britain’s Day celebration. This handy device helped with military recruitment and celebrations but was also implemented by travel boards all over the U.S. and Europe. It’s a fascinating addition that can help establish where a poster was hung and in some cases the specific dates it was on display. Many artifacts and pieces of cultural history aren’t able to open windows to the past this wide and with such clear views backwards.  

 

 Vintage European Posters
Established 1997
Member IVPDA

Our Shop:2201 Fourth Street, Berkeley Corner of Allston Way
Summer Hours Tuesday- Thursday 11-5
and select weekends
Also available by appointment

Please call 510 843 2201 or email vintage posters@vepca.com to confirm hours.

Visit our collection on the web at vepca.com

 

Original Nuova Zolforatrice poster

July 12, 2016 § Leave a comment

Printed in Italy, circa 1900

Original Stone Lithograph

Screen Shot 2016-07-09 at 3.34.01 PM

 

Italian Art Nouveau poster advertising a sulfur and sulfur applicator. There are many early posters advertising fertilizers, sulfurs and other products for vineyard care. Rather than being aimed at large scale agriculture producers, they were intended for the home viticulturist. This piece features a particularly beautiful hand made typestyle and unusual colors. The Italian Art Nouveau style is often called ‘heroic’ and shows the influenceof classical Italian figurative style. This framed poster is currently on display in Healdsburg’s Barn Diva gallery

This post was written by Elizabeth Norris, owner of Vintage European Posters 

Vintage European Posters is a Berkeley based dealer of
Original French & American Advertising Posters.
Our Showroom is located at 2201 Fourth Street in Berkeley, corner of Allston Way.
Summer of 2016 we are open on Tuesdays, Wednesdays and Thursdays 11-5
and select weekends. Please call ahead to confirm our hours.

Established in 1997, VEP now exhibits at 12 shows per year in California including
Dwell on DesignPalm Springs Modernism, and the Healdsburg Antiques on the Plaza. 

Our website www.vepca.com  is always up to date. 

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