December 8, 2013 § Leave a Comment
Our shop will be open more in December for your holiday shopping. We will be here Tuesdays, Wednesdays and Thursdays as well as the first couple of weekends (December 7-8 and December 14-15) of the month if you want to surprise someone with a vintage poster, or consider a book on the topic as a special gift.
If what you really want this holiday season is something authentic, something with a sense of history, something to make your house just that much more beautiful, then an original vintage poster fits the bill.
Come and peruse our Maitre de l’Affiche. These tiny posters are perfect for gift giving. Another great gift idea are the really cool botanical charts from the Art of Instruction are available for a limited time. They are well priced at $250 each.
There is plenty of free parking on our side of 4th st. The Christmas lights are up and they are the best in the East Bay, and just last month, Sierra Nevada opened a tasting room just on block away from us. So, there is a lot to do in our neighborhood. And of course can visit us online at vepca.com
Our showroom is open at 2201 Fourth Street in Berkeley
at the corner of Allston Way.
Saturdays 11-6, Sundays 12-5
December 7, 2013 § Leave a Comment
For the Bungalow
There is a cadre of artists in the Maitres series, whose work is appropriate in the Bungalow setting. You can choose posters from American, British, and Eastern European Artists as they work especially well. The French Belle Epoque Posters represented in the series are less in keeping with the styles and colors of the bungalow, however with the right framing treatment, you can help bring a favorite French piece into the room.
The maîtres full sheet size is 11.25 x 15.5, however the size of the images vary. When framing the maîtres, expose the image and its margin, not the full sheet. This can be accomplished with matting. Mattes wrapped with burlap, linen or raw silk look best with the series. Frames can be chosen using natural woods appropriate to the bungalow. Mortise and tenon joining can be accomplished by craftsman framers. Archival standards dictate the use of acid free barriers between fabric mattes and paper. UV filtering Plexiglas or Museum Glass are indicated.
Part 4 of a 4 Part Series about Les Maitres De L’Affiche and Posters for the Arts and Crafts Home.
This post was written by Elizabeth Norris, proprietor of Vintage European Posters and http://www.vepca.com. Visit our shop at 2201 Fourth Street in Berkeley this holiday season and see the Maitre De L’Affiche up close!
December Hours Tuesdays- Thursdays 11-5 pm, Holiday weekends December 7-8, and 14-15 Saturdays 11-6, Sundays 12-5
December 4, 2013 § Leave a Comment
There was a poster collecting craze in the 1890’s and those lucky enough to live in major cities would steal posters from the walls of buildings or pay printers to save them an extra poster. Posters and poster collecting was all the rage, and the public read about this new hobby in newspapers and magazines.
Those interested in this new phenomenon signed up for an annual subscription to the Maîtres, and paid 27 francs per year. Subscribers received a folio in the mail every month containing 4 miniature poster prints as well as bonus plates quarterly. At the end of the year, subscribers were offered the opportunity to buy a leather volume, inscribed by artist Paul Berthon into which they could bind their annual collection.
The series was conceived of by Jules Cheret, a French poster artist and printer, who is sometimes referred to as the “Father of the Poster.” Cheret was a master lithographer, and he was also a talented promoter who encouraged the public to collect advertising posters, thereby developing a secondary market for these ephemeral creations. With Les Maitres de L’Affiche, Cheret selected the finest designs of the time period, paid his draftsmen to render them in miniature, and printed them using state of the art print methods on high quality paper. Each print bears an embossed blind stamp and they are numbered consecutively. Because of Cheret’s editorial function- he hand picked each poster- of the 256 plates, 67 are his own work. Outside of France, Cheret admired the work of artists from the United States, Britain, Belgium and to a lesser extent, Czechoslovakia, Poland, and Hungary. As a result, the Maitres represent an edited survey of the finest poster art from around the world in the late 19th century.
This post is part 2 of a 4 part series about Les Maitres De L’Affiche
Post was written by Elizabeth Norris, Proprietor of Vintage European Posters and vepca.com
Visit our shop at 2201 Fourth Street in Berkeley this month Tuesdays, Wednesdays and Thursdays from 11-5. Holiday weekends December 7-8 and December 14-15.
December 3, 2013 § Leave a Comment
You may be familiar with original vintage posters – the bold and vibrant advertisements from Europe and the United States which brighten the walls of many cafés and restaurants. These happy works of art can be a strong focal point in a room. They are often placed in homes with enormous stairwells or cathedral ceilings. But in a Bungalow the bright colors and grand scale of most vintage posters would be overwhelming.
The exception? A treasure chest of small prints from the late 19th century called “Les Maitres De L’Affiche” which translates to “The Masters of the Poster”. The Maitres are a series of 256 miniature posters which were printed between 1896 and 1900, a rich period in history which encompasses the Arts and Crafts movement, the Belle Epoque and Art Nouveau. The small prints in the series are accessible to collectors today and include work by artists such as Edward Penfield, Will Bradley and the Beggarstaffs which are appropriate in a bungalow setting.
Advertising posters first appeared on the walls of buildings in Europe in second half of the 19th century. Advances in printing made large scale color posters possible, and a burgeoning middle class with a taste for cafes, for opera and for travel made posters the perfect medium for market development. Discussing the latest posters and the artists who created them was a past time, just as today we might reference the latest super bowl ads at the water cooler. Naturally, the public wanted to own this new dynamic medium and so poster collecting as a hobby was born.
Part 1 of a 4 part series about Les Maitre De L’Affiche
Written by Elizabeth Norris, Proprietor, Vintage European Posters
Vintage European Posters, Established 1997
2201 Fourth Street, Berkeley, CA 94710
Our shop will be open the following weekends December 7-8, December 14-15
Please visit us on the web at www.vepca.com
November 24, 2013 § Leave a Comment
This is the week we are encouraged to eat more. It’s a good time to remember the clarion call from World War One to think about others and conserve.
There were food shortages in Europe during the war, and the America did a lionshare to feed the Allied Nations overseas. The U.S. Food Administration was tasked with getting Americans to voluntarily curtail consumption, rather than to mandate restrictions. The population cut back on consumption of wheat, meat and eggs and to eat corn and barley instead. This original poster is part of our collection of American Military Posters and is signed A. Hendee. You can see our entire collection on the web at http://www.vepca.com.
Visit our shop in Berkeley, California at 2201 Fourth Street at the corner of Allston Way to see hundreds of posters from Europe and the United States, to design frames and to learn about the history of graphic art.
August 16, 2013 § Leave a Comment
It’s summer, which makes many of us dream of travel. In the 1960′s Otto Nielsen promoted the romance and excitement of faraway lands with his series of posters for the Danish airline SAS. Nielsen was a watercolor painter who when tasked with this graphic challenge, came up with the clever idea of depicting animals traveling two by two to exotic destinations.
In the early SAS posters, you sometimes see the cool oval globe in dense color. The type style is tight, and in some ways suggests the early Pan Am lettering. The type style changes dramatically in a very short period of time. In the mid 60′s, Nielsen employs a looser brush stroke lettering and embraces daring color. The evolution of Otto Nielsen’s style is apparent when looking at a group of his posters side by side. We are pleased to be able to do just that here at VEP as we have just acquired six more SAS posters, bringing our total collection up to 13.
Our new acquisitions are not yet available on our website. To see them, and all of our new acquisitions, visit us at the 15th Annual Preview Show, August 16th-18th at Grace Street Catering- 4629 Martin Luther King Jr. Way in Oakland.
Friday 12-8 (Happy Hour 5-8)
Watch for a new blog post next week for more SAS posters.
June 4, 2013 § Leave a Comment
It Happened Here
Our current gallery show, “It Happened Here” seeks to narrate California’s journey from war to prosperity, and from political upheaval and conflict back to prosperity using original material from our collection. We feature posters from World War II, a special collection of Political and Protest Posters from the Bay Area, and the work of Berkeley’s own poster artist David Lance Goines. The posters represent how the West reacted to and embraced the monumental changes of the second half of the twentieth century.
Post War Prosperity
World War II helped pull the United States out of the Depression.
Munitions and shipyard work poured money into the economy and the composition of the workforce changed dramatically because so many men went to war. For the first time, American workers of different racial and economic backgrounds found themselves side by side, united with a common cause.
The United States experienced an economic boom in the 1950s, a result of the GI Bill that produced an educated work force, and the expansion of technologies and means of production during the war. This created a wealthy nation with a positive outlook. Americans bought houses and durable goods, and had children, producing the baby boom. The American dream expanded from its pre-war ‘chicken in every pot’ to bigger dreams of luxury and prosperity. And the number of Americans expanded dramatically as well.
The new middle class of the 1950s produced a generation that ‘had it all’. These children who came of age in the 1960s wanted for nothing material. With their basic needs more than met, individuals sought different kinds of fulfillment, and began to question both the dominant culture and the military industrial complex that the United States had built in the 20th Century.
While women had joined the workforce in World War II, they returned home in the 50s and 60s, where they enjoyed a new lifestyle full of durable goods and convenience foods. The possibility of fulfillment outside the home existed as a memory for American women, and manifested itself in the second wave of the women’s movement in the 1960s and 1970s.
People of color had also achieved material success during World War II. Some enlisted, while many worked in munitions factories and shipyards, resulting a in a second wave of migration to port cities such as Chicago, Oakland, and Los Angeles. After the war, integration was slow and tensions played out in church bombings, battles over school bussing, and lunch counters. The Black Power, Chicano Rights, and Indian Rights Movements were born out of these struggles.
Berkeley Bohemians and San Francisco Seekers
David Lance Goines attended UC Berkeley and was a part of the Free Speech Movement, during which he was jailed along with Mario Savio. At the time, he had been learning printing in Berkeley. After prison, the University seemed irrelevant, and Goines dropped out and fully committed himself to his press, St. Heironymous.
In 1968, Goines and his friend Alice Waters created ‘Thirty Recipes Suitable for Framing” which were sold at the shop ‘The Kitchen” in Berkeley. The first edition of 500 sold out in three days. Thus began Goines’s career as the poster artist for the then nascent restaurant Chez Panisse. Over time Goines produced posters for such legends at Velo Sport, Peet’s Coffee, Cody’s Books, Acme Bread, Ravenswood, Mr. Espresso, and many Bay Area and national clients. The products represented were the luxuries enjoyed by the Bohemians who populated the Bay Area in the 1970’s. Wine, Good Coffee, Bicycles and Books are still defining parts of our lives in the Bay Area.
This post was written by Elizabeth Norris, collector of peace and conflict posters, and owner of Vintage European Posters, and edited by Emily Jackson, Media Director.
You can see “It Happened Here” at our showroom, “Outpost” located at 2201 Fourth Street in Berkeley, open Tuesdays and Wednesdays from 11-5 and by appointment. Our pop-up open weekend this month is June 8-9. The show closes on July 3rd.
To view our full collection of over 1,000 original vintage posters, visit our website.
You can also see us at Dwell on Design in Los Angeles on June 21-23.